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The Daily Stream

Advertising News for the New Media

Samantha Cojocariu

Samantha Cojocariu is a Social Media Coordinator at Stream Companies. When she’s not browsing for the best emoji to use for her clients’ Facebook posts, she can be found at a local community theatre or walking her sweet pup, Wednesday.

Recent Posts

So, why is it important to participate in social listening?

November 7, 2018 // By: Samantha Cojocariu

The most important reason to take part in social listening is to maintain and monitor your reputation. I’m not talking about reviews on Google My Business, Dealer.com, or even Facebook. I’m talking about the conversations your consumers have when they think no one is listening. When you aren’t tagged directly or when there is conversation about your brand that is not intended to be engaged with—that’s when you can learn the most about how your customers perceive your brand.

Can Facebook Audience Insights Inform Your Marketing Strategy?

September 14, 2018 // By: Samantha Cojocariu

If you’re an agency that works regularly with clients outside your hometown, you might find it daunting to research the most popular spots in their area. Any native Philadelphian knows the best places to go, but if you aren’t from the area, it can be tricky to figure out. Every venue, business, and cheesesteak joint is going to say they are the best in town, but how can you tell for sure which one is truly the location your audience loves?

Reasons to Work at an Integrated Agency

July 10, 2018 // By: Samantha Cojocariu

You may have already read why integrated marketing is great for a company, but do you know the benefits of working at an integrated advertising agency?

Think of digital marketing as a puzzle. You have different pieces to work with: Display, SEO, Social, and Paid Search. When your company keeps all these aspects separated, you don’t get to see the full picture.  However, when you start to integrate your digital marketing, communication and client goals become clearer; each piece of the puzzle starts to fit together to bring forward a brand’s best picture.

While integrated marketing is great for a client and their brand, it is equally great for agency employees, and here’s why: