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The Daily Stream

Advertising News for the New Media

Sarah Kelshaw

Sarah Kelshaw is an SEO Content Strategist and Digital PR Coordinator for Stream Companies. Outside of work, Sarah can be referred to as a “Division 1 Varsity Napper.”

Recent Posts

Google My Business: Your New Homepage is Off-Page

November 2, 2018 // By: Sarah Kelshaw

According to Moz’s research through Jumpshop, 35% of desktop visitors do not click through to any organic or paid listing. Mobile visitors are an even bigger challenge, with 57.1% of visitors not clicking through to a search result. What does this mean for your business? Users don’t always have the time or patience to be digging around your site for the answer they need. Google, as well as other search engines, is making it easier for businesses to provide answers on the SERPs. Take advantage of the resources Google has provided to reach your customers.

Key Takeaways from HubSpot’s Inbound 2018

September 27, 2018 // By: Sarah Kelshaw

How do you summarize an incredible week of collaboration, inspiration, and industry growth in less than one novel? You simply cannot, but the team at Stream Companies has provided a recap for those who were unfortunate enough to miss this year’s event.

What Past Google Algorithm Updates Can Tell Us About the Future

September 6, 2018 // By: Sarah Kelshaw

 Search engine optimization is dynamic, which means that best practices can change in the blink of an eye. Since this field of digital marketing is relatively new, Google is still figuring out how to deliver the best search results for any given query. On average, Google performs small updates to the algorithm around 500-600 times a year. The best thing that SEO strategists can do is learn from past impactful Google Algorithm updates and predict the next thing coming.

On-page SEO vs Off-page SEO

June 26, 2018 // By: Sarah Kelshaw

Key Differences & How Each Can Improve Your Rankings

Listen… We all want to be first on Google. But how are we going to accomplish this? Search Engine Optimization, of course! You may have heard from a marketing agency that your website needs SEO- both on-page and off-page. Huh? What’s the difference, and why do I need both?