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The Daily Stream

Advertising News for the New Media

Sarah Kelshaw

Sarah Kelshaw is an SEO Content Strategist and Digital PR Coordinator for Stream Companies. Outside of work, Sarah can be referred to as a “Division 1 Varsity Napper.”

Recent Posts

What Past Google Algorithm Updates Can Tell Us About the Future

September 6, 2018 // By: Sarah Kelshaw

 Search engine optimization is dynamic, which means that best practices can change in the blink of an eye. Since this field of digital marketing is relatively new, Google is still figuring out how to deliver the best search results for any given query. On average, Google performs small updates to the algorithm around 500-600 times a year. The best thing that SEO strategists can do is learn from past impactful Google Algorithm updates and predict the next thing coming.

On-page SEO vs Off-page SEO

June 26, 2018 // By: Sarah Kelshaw

Key Differences & How Each Can Improve Your Rankings

Listen… We all want to be first on Google. But how are we going to accomplish this? Search Engine Optimization, of course! You may have heard from a marketing agency that your website needs SEO- both on-page and off-page. Huh? What’s the difference, and why do I need both?