The greatest concern we hear about email marketing campaigns is that they’re just a waste of time and money. But the fact is that mobile email use is on the rise. According to the Email Statistics Report, 2014-2018 from The Redacti Group, Inc., worldwide mobile email users are expected to rise to over 2.2 billion by the end of 2018. That’s up from 1.1 billion in 2014.
While many users are no longer sitting behind a computer when they’re checking email, they are thumbing through emails while waiting in line for a latte or waiting for a meeting to start. So the question is: how can you take advantage of these new user habits and drive business with email marketing?