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Google Becomes More Social

February 17, 2011 // By: Stream Companies

Google search integrates elements from Twitter, Flickr, and Quora


Back in 2009 Google launched Social Search which utilized an individual's Google account to integrate search results from friends.

Recent changes have been made to Google’s Social Search to make the social experience more prominent.

The social results will now been seen throughout the page rather than only at the bottom of the search page. Twitter, Flickr, and Quora are now also a large part of the social experience on Google search; content shared by friends on any of these three sites can now be displayed as a social annotation in Google results.

For example, if your Google account is connected to Twitter you will be notified if an article in the search results has been shared by a friend.

Users have also been given more control over what is displayed in social search; users can choose the option to publicly or privately connect their social profile to Google.

What’s missing from Google’s new social experience?

The option of “liking” is not available in the social search experience. But aside from this detail, we think the social search experience is a great way to further integrate social elements into the web as whole.

For more information on digital trends and news, please contact us at StreamCompanies.com

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