Google has recently announced its newest element to their Places feature; and they’re calling it Hotpot.
Hotpot functions as a Places recommendation engine and is aimed at average customers. Hotpot is easy to use and includes social functions that are not present with the Google Places we’ve come to know so well.
With Hotpot, a user is able to see their friends rated and reviewed places along with the standard Google Place’s information.
Users will be encouraged to rate and review businesses directly from their Google-linked profile. User ratings and reviews are tracked and likes and dislikes are remembered and used in Google’s recommendation engine.
Google has beaten others to the punch with the release of their Places recommendation engine. The new feature will also give businesses an even greater reason to set up a Places page and start thinking about their location-based advertising on Google.
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