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The Daily Stream

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The Rebound Is Almost Here—Is Your Dealership Ready?

December 2, 2009 // By: Stream Companies

The economy is starting to improve and consumers and businesses are starting to see the light at the end of the tunnel.  Plan now to position your dealership and emerge as a market leader in the coming months.

Develop A Strong Digital Strategy.

If you haven't yet implemented a digital strategy, your competitors have. Traditional media has fallen at a much faster pace than originally forecasted and more dollars have been pushed online than originally expected. When it has all netted out, dealers have ended up cutting much of their traditional media to move their dollars online.

The current recession has been a catalyst for change, because a digital presence is no longer just a good idea, it is necessary for your survival. "The downturn has caused dealers to look for lower cost, higher impact solutions that are flexible and measurable.

Save Money on Airtime


Airtime is often the most expensive part of television advertising, but you can do things to lower your costs without sacrificing your brand image. One of the most effective ways to cut your airtime costs is to negotiate. Customers of media outlets rates can vary as much as 80 percent in what they pay for airtime. The goal is to be at the bottom of those prices.  The best way to negotiate is to give the stations more money. Don't try to do this by yourself. Get a buyer who knows how to negotiate and fight hard for you.

Integrate Traditional and Online Marketing


The Rebound will be televised.  And streamed.  And emailed.

Pairing of traditional and digital marketing is yielding significant levels of response for dealers stepping out of their comfort zone. Solutions like mobile marketing and web analytics are now being integrated to allow for tracking of more definitive ROI.

It's not enough to just have your website address in your television commercials. There needs to be real coordination between all your marketing efforts. That means making sure you're sending the same message to consumers, no matter where they see your ads.

Contact Stream Companies

Contact Stream Companies today to learn how we can help you implement these steps and more to start off 2010 strong.

Topics: email marketing, 2010, Advertising Trends, Automotive Advertising, digital advertising, media strategy, mobile marketing, online advertising, save money, stream companies