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How to Reach More of Your Audience with Inbound Marketing

September 2, 2015 // By: Jenny Prikockis

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The highly competitive digital arena can make engaging with and even being found by your audience extremely challenging. Inbound marketing is a comprehensive solution that helps many businesses further expand and connect with their customer base. Here’s how inbound marketing can help you to reach more of your audience.

Offer Content That Answers Questions

Your audience most likely varies across certain aspects. Maybe they live in different areas throughout the country, vary in age, or behave differently when it comes to the buying cycle. But even the most diverse persona groupings share a common factor: the unique problem that your product or service solves.

Content that doesn’t educate won’t help you help your customers. Inbound marketing’s approach to presenting your audience with content that teaches and inspires allows you to explore the everyday complications that face your potential customers in a unique and engaging way. By regularly providing your audience with informative, relevant content, your business gains trust from readers and develops a status as their preferred source for what’s new in the industry.

The one-two punch inbound marketing brings when it comes to valuable content? Relevance in the mind of your digital searchers leads to shares, a higher positioning on the search engine results page, and content that travels to new corners of your customer sphere.

Be a Multi-Channel Resource

It may seem difficult to speak directly to all of the buyer personas that make up your audience through one specific method or channel. As an integrated approach, inbound marketing allows you to reach your audience over numerous platforms, whether that’s on their social media feeds, in their inboxes, or at your company’s blog and website. Going where your audience goes can be a challenge, but inbound marketing allows you to be active on the platforms that your buyers use most.

In addition to helping you connect with customers across the web, inbound marketing allows you to deliver content in new formats that may be more attractive to the individuals in your audience. For example, a 10-second video clip, a colorful infographic, an engaging blog post, and a downloadable ebook work to establish your brand presence in multiple places and give you a better chance of engaging your audience in their preferred learning style.

Hone in on a Specific Customer Group

Another way inbound marketing helps you to engage with more of your audience is by helping you zero in on a specific group of customers you’d like to reach out to. Through inbound marketing you can develop a strategy that caters to a customer set’s individual wants and needs through a dedicated incentive or content collection. Promoting a special offer or free ebook that provides a solution to a problem faced by this segment in exchange for their email contact info allows you to reel in and engage with parts of your audience that may fall outside the norm.

Inbound marketing’s dynamic approach puts you out in front of more of your audience through compelling and helpful content, an established multi-channel presence, and many ways to cater to the needs of specific customer groups.

All the best,

JennyeBook: Are you playing agency roulette?

Topics: Digital Marketing, Advertising (general), digital advertising, Inbound Marketing, Marketing tips, Newsworthy