To develop a successful digital marketing strategy, business owners must recognize the value of content marketing. For organizations looking to grow and expand their reach and client base, utilizing content marketing will attract visitors and eventually convert them into customers.
If you're still not sold on a content marketing campaign for your business, here are three reasons why content marketing needs to be part of your 2015 digital marketing strategy.
- More Opportunities to Engage with New Prospects
Genuine, engaging content will attract visitors and provide a reason for them to continually return. Content can work to hold individuals’ attention rather than grabbing at it, which can potentially turn away traffic. Your visitors will have the opportunity to learn from your content, therefore establishing a sense of trust with your business.
Through engaging content, visitors will be more likely to return and become more involved with your business and services.
- Improving Your Business' Search Engine Visibility
Through effective content – pieces that are interesting, thought provoking, and genuine – more and more potential clients can find you.
SEO strategies work to make it easier for a wide range of consumers to discover your business. People use the Internet to search for solutions your business offers. By using content marketing with the proper SEO strategies, you can connect with those individuals before they connect with your competition.
- Staying Fresh and Relevant
Content that's planned out and strategically timed will show people who are searching for your business that you're consistently tuned into the industry plus you’re keenly aware of your prospects’ developing pains and interests.
More than once, your business has probably connected with someone who was a one-time yet highly qualified visitor or lead who never converted into a customer. For many businesses, this happens on a daily basis. Yet by producing and sharing new, fresh, and relevant content, you can keep your business at the forefront of your prospects' minds when they’re ready to make a purchase.
Your content's potential is limitless and can provide countless opportunities to generate traffic and leads to your business, and in turn, this will lead to repeat customers.
For more on content, download our complimentary Content Marketing ebook to learn more about engagement and conversion strategies for your business.
All the best,
Ian Teti is an Inbound Marketing Copywriter at Stream Companies, a Philadelphia-area advertising agency.