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The Daily Stream

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Understanding How PPC & SEO Work Together To Maximize Your Marketing Results

June 18, 2016 // By: Dan Gaughan

If you are not appearing in the top search engine results pages, you are losing potential business. These days, there is a growing emphasis on being able to find customers in the digital world and if you do not have a proper Paid Search and SEO strategy, you could be losing customers to your competitors.

It is important to understand how both a solid SEO and Paid Search Strategy can complement each other and help you reach your customers. In the free eBook, PPC & SEO: Understanding How They Work Together To Maximize Results, from Stream Companies, you can learn the differences between SEO and PPC that every business owner needs to know. Stream Companies’ experts delve into the intricacies of developing a cohesive strategy for both to maximize your online presence.

This eBook helps you understand the pros and cons of both SEO and PPC and how to use them to your advantage. For example, it is important to realize the time aspect of both channels. PPC is a channel that can get you traffic quickly, whereas SEO is more of a long-term strategy to boost the overall health of your website. Implemented correctly and both channels will give you a lift in web traffic in both the short and long term.

By downloading this eBook, you can learn how using a cohesive SEO and Paid Search can give you the benefit of having both creative and analytical information helping you reach your customers. This eBook is full of beneficial information that can help you develop the proper balancing act between your SEO and PPC strategies and so much more!

If you want to make rapid improvements in your marketing and your business, then download the eBook, PPC & SEO: Understanding How They Work Together To Maximize Results. Also, be sure to check out the plethora of free marketing resources Stream Companies has to offer.

Ready to discuss ways to improve your marketing? Let’s talk.

—Dan Gaughan is a Paid Search Strategist at Stream Companies, a full-service Philadelphia-area advertising agency.

Topics: Digital Marketing, seo, Inbound Marketing, ppc