As a nation, we Americans are an impatient bunch.
We burn our mouths drinking coffee that we know is scalding hot, we jaywalk instead of waiting for the crosswalk light to flash, and we push elevator buttons that are already illuminated, hoping that will bring us to our destination faster.
When it comes to SEO results, we’re no different. If you’re paying a digital marketing team to optimize your website for SEO, you want immediate results.
If you’re like us and you want results fast, here are the 5 best tips to beat the SEO waiting game.
Optimize Existing Content
There are a number of things you can do to optimize the content that is already on your website to increase your SEO rankings.
-Using Google Analytics, identify pages on your site that are performing well with organic traffic but have a high bounce rate. Find ways to optimize these pages in order to keep people on your site. Try improving your internal linking, including more calls to action (CTAs) on the page.
-Check your website’s meta data to make sure all of your pages have title tags, H1 tags, and meta descriptions. If any meta data is missing or inaccurate, update it. Title tags should be no more than 65 characters, and meta descriptions should stay within 155 characters.
-Review your content for link earning opportunities. For example, if you wrote an article for your blog about the best places to buy a cheesesteak in Philadelphia, reach out to the restaurants you featured and ask them to link to your content.
Improve Rank for Converting Pages
Log into Google Analytics to find pages on your website that are converting well, and identify what keywords they’re targeting. Focus on optimizing those pages further, and find opportunities to include those top-converting keywords in other pieces of content.
Find Competing Content on Your Site
Have multiple pieces of content on your site about the same topic? Combine them. And make sure to redirect the URLs so there is only one page for web visitors to land on.
Fix 404 Errors
Use a tool like Screaming Frog to find 404 errors on your site, and correct them.
Clean Up Citations
Look at third-party websites such as Google My Business, Bing Places, Facebook, Foursquare, and Yelp to make sure your business’s name, address, phone number, and website are accurate.
Now that you have these 5 SEO tips straight from the experts, you’ll be increasing your website rank and traffic in no time! Check out this SEO checklist to help you stay organized, improve your business’s organic visibility and crush your competition!
--Kate Nolen is a Digital PR Coordinator at Stream Companies, a full-service Philadelphia-area advertising agency.