SEO may be a new acronym for some, like it was for me six months ago. Looking up what exactly search engine optimization is can be overwhelming, and knowing exactly what to do with it can be even more complicated.
However, for those of you who are new to and curious about the wonderful world of optimizing search engines and wonder how SEO can benefit your business, no matter what industry you’re in, you’re in luck.
SEO Is a Solution
Ultimately, running a business or a marketing campaign is like solving a math problem. Think of SEO as a calculator. You have a problem or are struggling in a certain business aspect and need help trying to find a solution. Ultimately that solution can only be reached by you and your business.
But SEO, like your calculator, is an extra resource to help you reach the correct solution. Once you reach the right solution, there’s nothing stopping you from surpassing and maximizing your campaign goals.
A Solution That Generates Traffic
So how does SEO do this? SEO ultimately generates more organic traffic to your website.
What’s organic traffic? Think about it this way: If you have an item or a service that you want to sell to consumers, you don’t want just any consumer coming to your website for it, do you? Of course not. You want the consumer who’s interested in your industry’s specific product.
SEO helps to maximize your business, product, or service with a detailed strategy geared toward the consumer and their experience that ultimately generates more leads to your website.
Traffic That Leads, Traffic That Sells
The more interested consumers you have visiting your website, the more leads your business can obtain. Simple enough, right?
Generating more leads through organic traffic is a main factor of an SEO marketing strategy. The consumers visiting your site who are interested in your product are already there because your optimized strategy brought them to it. Now all you have to do is sell it.
Can’t Have One Without the Other
More organic traffic creates more organic leads, and more organic leads creates more sales THAT MATTER.
In retrospect, you can’t really have one without the other. Your business could have all the traffic in the world coming to your website, but that doesn’t mean anything if the consumers visiting aren’t interested.
Why Should I Care?
It’s your business. If you want to succeed and surpass your competition, a good SEO strategy (just like your calculator) can help. If your product or service is geared toward a specific market, you want consumers from that market interested, no matter what industry you in.
Ready to get your strategy started? Make sure that you download our free SEO Checklist to find out 17 ways to start improving your business’ organic search presence and generating more traffic, more leads, and more sales.
—Keisha James is an SEO Content Strategist at Stream Companies, a full-service Philadelphia-area advertising agency.