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The Daily Stream

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4 Easy Steps to Make Your Email Marketing Effective

January 9, 2013 // By: Stream Companies

There’s been a lot of talk about social media marketing and what it can do for your business. While there’s no ignoring the impact of social media on the marketplace, we can’t forget to consider one incredibly powerful medium: e-mails.

You may be thinking to yourself, “Really? E-mail? That can help my business?”

Don’t be too quick to dismiss e-mail! Email has nearly has nearly three times as many user accounts as Facebook and Twitter combined – 2.9 billion – and that was in 2012. Imagine how many potential customers you could reach just through e-mail!

The trick is to design your e-mail in a way that will set you apart from the rest. You know you have great products and services to offer, show them what you’ve got! Here are a few tricks of the trade to keep in mind:

1. Make it appropriate for your clients

The design of your e-mail should reflect what your business is. Are you a B2B or B2C company or perhaps a mix of both? What do your customers want to know? JCPenny’s will include information for their customers that might be drastically different than what your message should be. Your email needs to work for your brand.

2. Make it mobile ready
With the rise of mobile device use, people are constantly checking their e-mail while on the go. Your emails need to work at the computer and on mobile devices. Plan your designs accordingly. Not sure how to do that? Stream Companies is here to help!

3. Make it personal
There’s only one you. Stream Companies doesn’t just stick to the same old templates when making emails; Stream designs unique e-mails that work for your needs. Don’t settle for boring – step outside the box and make sure your e-mails are effective!

4. Make it better than the previous one
“Try, try, and try again.”
“Practice makes perfect.”
There’s a certain knack you develop as your email marketing campaigns progress. What may have worked last month might have failed miserably in the next. Don’t get discouraged; push yourself to ask why. Is it the message? Is it the design? Is it the list you’re emailing? These are questions you need to ask yourself all of the time in order to improve.



Topics: Digital Marketing, email marketing, Broadband, email, Facebook, marketing, Marketing tips, social media, Social Media Marketing, stream companies, twitter