According to a HubSpot study, your email database decays each year by approximately 22.5%. That number represents valuable leads that change their email address, move to a new company, or have placed your emails in the “Junk” folder.
To deal with this loss of email leads, you need to constantly refresh your list by adding new contacts through email marketing campaigns. But how do you do that? Today, we’re going to talk about some powerful ways to grow your email list.
Step 1: Create Great Content
The first step to growing your email list is to create content that educates your customers about your business and product. You will provide this content for FREE in exchange their contact information. There are several types of content you can create for a successful campaign. Here are a few ideas:
A great eBook provides your customer with educational content and is perfect for consideration stage buyers. Successful eBook topics include case studies as well as product reviews and comparisons.
A successful checklist helps your customer during the consideration stage of the buyer’s journey. Successful checklists include items to consider like this SEO Checklist from Stream Companies.
Of course these are just a couple of types of content. There are plenty more, like educational and informative videos, blog posts, email newsletters and more. The type of content you choose should be tailored to your specific customer and should always address your customer’s pain points.
Step 2: Create a Landing Page
Now that you’ve got something to give in exchange for that email address, you’re going to need a Killer Landing Page to capture those email addresses. You’ll need compelling copy to let your customers know why they need the information you have and to let them know about a benefit they’ll receive from downloading your resource. Great bonus offers include coupons for services or products.
The team at Stream Companies has the keys you need to create a compelling a traffic-driving page that will help you get those valuable leads through email. Download it now and learn how to build a compelling and actionable landing page.
Step 3: Maximize Your Reach
Now that you have the bones of your email marketing strategy, it’s time to disperse the information everywhere you possibly can. And this is where it’s really important to understand your customer profile, because you need to put a call-to-action in the best place for each of your buyer personas.
Here are a few key ways to promote your content and grow your email list at the same time:
- Use specially placed calls-to-action on common exit pages to direct traffic back to your high converting content. Consider creating an engaging graphic to disperse around your website.
- Use your Social Media pages to promote your offer. Link directly to the landing page, which will capture those email addresses. Add social sharing buttons on the landing page to promote sharing.
- Use A/B Testing on different types of content, landing pages, and calls-to-action to find out what is the most successful and use that data to create a better strategy. This is a powerful way to get inside the mind of your customer.
How to Keep Your Customers
Capturing those email addresses is just the first step to growing your email list. But keeping those customers can be a tricky operation. Going forward, be sure to only use your email distribution list to disperse content that your customers will want to receive and you’ll be one step closer to avoiding the dreaded “Junk” pile.
Learn more Email Marketing Mistakes You Should Avoid on the Stream Companies blog now, and keep growing your email list today.
--Ashley Clark is an Inbound Marketing Copywriter at Stream Companies, a full-service Philadelphia-area advertising agency.