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The Daily Stream

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How to Make Your Blog Posts Both Informative & Compelling

September 17, 2018 // By: Rachel Steinberg

A blog can be one of your business’ most valuable marketing tools. It brings awareness to your brand, educates consumers on a particular subject, and generates leads.

While your blog should be informative, it also needs to be engaging. Luckily, you can seamlessly tie the two together, so your readers will better soak in the information you’re sending their way.

Know Your Purpose

Before creating a blog, you need to decide what it’s purpose will be. If it’s to educate readers, you need to ask yourself if they’ll find the content useful or informative.

You’ll also want to make sure your work will add value to the reader’s time. Time is everything for people, so be sure to make every word count.

Know Your Audience

Now that you know why you’re writing a blog, you’ll need to determine who it’s for.

As the old saying goes: “If you try to please everyone, you’ll end up pleasing no one.” Therefore, you’ll need to determine who your ideal customer is, which can be done by creating a buyer persona.

Once you do that, your tone and message will be more detailed and focused.

Make It Personal

Creating educational pieces is great. But, at the end of the day, your readers want to get a sense of who you are. This is so you can demonstrate that you’re relatable, while also being a thought leader in your field.

Keep your tone conversational, so your readers will stay engaged. You’ll want to avoid sounding robotic, so do things like:

  • Use “you” to address the reader.
  • Ask questions, to get the reader thinking.
  • Use metaphors to make your posts more vivid.

By implementing these tips, you’ll sound more human and can begin to establish trust with your audience.

Build a Relationship

By creating educational and captivating content on a regular basis, you’ll start to build a relationship with your readers. Once they trust your expertise, they’ll keep coming back for more. And they’ll also be more inclined to use your services in the future.

Start Connecting with Your Audience

As you can see, a successful blog can inform readers while still holding their interest. If you’re ready to put your content out there in the digital world, then contact us at Stream Companies today to get started!

Topics: Blog Posts, target audience, Engaging Customers, Building Relationships