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What Is Inbound Marketing and How Can It Help Your Business?

December 3, 2018 // By: Victor Filoromo

You want nothing more than to be able to reach your desired consumer. You have a business, and you want it to succeed. But perhaps you’ve found yourself putting too much effort into reaching out to the customers you’re trying to draw in, with few positive results.

Direct mail, cold calls, and generic e-mail blasts can feel somewhat impersonal, and potential customers may be turned off when they see these kinds of things. But inbound marketing can increase customer interaction and sales when it’s done right. What is this marketing method, and how can it help your business? We’re taking a closer look.

Growing Business through the Inbound Method

The goal of inbound marketing is to bring new prospects in, engage with them, and delight them. You don’t want just anybody coming to your website. You want people who can potentially become leads. Keeping a website fresh and updated with usable content that’s easy to read is important. Publishing blog posts or videos on social media creates awareness, while building out ads to your target audience increases the chances that a potential lead stays informed about your brand.

Using personalized e-mails, online chat tools, and messaging apps allows for direct, speedy responses to any questions prospects may have. Online forms can capture customer information, and in turn, you’re able to create a certain sense of brand loyalty by reaching out to specific audiences with content or ads.

When the time comes, providing the right information and customer service is important. Sales and service teams should be working in concert to provide a memorable experience for every customer.

Starting the Inbound Process

If you’re looking to begin the inbound process, start small and work your way up. Picking one marketing method and working to create a strategy is a good idea. Whether it’s creating content on your website, setting up a new social media account, blogging, or dipping into email marketing, have a launch plan in place and think about what you expect it to do for prospects or customers.

You may not see immediate results—it can take months or even a few years to see them. But you’ll be able to see what methods are working and which ones are not, and make adjustments as needed.

Develop Your Inbound Marketing Strategy

We have years of experience as a HubSpot Certified Agency Partner, which allows us to design and implement inbound marketing programs for businesses just like yours. We want to help you reach your overall marketing goals. See how inbound marketing can benefit your business. Reach out to us today.

Topics: Inbound Marketing, Personalized Content, HubSpot, lead generation