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The Internet is Evolving… Is Your Business Keeping Up?

August 23, 2019 // By: Madison Lippincott

In today’s day and age, nearly everything we do involves the internet—somehow especially when it comes to marketing your business. In terms of reaching the biggest audience and, more importantly, your target clients, it just makes the most sense to utilize the internet to the best of your capabilities. But how can you do that when the internet is so rapidly changing right before our eyes?In this guide, you’ll learn all about the most recent evolution of the internet and how you can use it to your advantage in terms of maximizing your business’ capabilities. Let’s get started by looking at a brief overview of the internet’s most recent changes!

The Most Condensed Overview of Internet Evolution Possible

It’s no secret that the internet is changing. Every day brings hundreds of thousands of new web destinations and ways that we interact with them. In the last 15 years or so, internet users have sat down at a computer and physically typed searches into search engines like Google and Bing.

In the later years of this period, potential clients and customers could use mobile laptops to do these searches from somewhere other than their computer den at their house. However, the online process remained the same.

Today, more than 80% of Americans own and use a smartphone, while more than 95% of Americans are halfway there with regular cellphones. According to research conducted by the Pew Research Center in June 2019, around 37% of smartphone owners “now go online mostly using a smartphone.”

The business approach of going where your customers are is timeless and is now pointing in the direction of mobile marketing. So, the bottom line is that in order for your business to keep up, you need to get on the mobile marketing bandwagon.

How to Make the Most of the Internet Marketing Game Tomorrow

The single most important thing to consider with internet marketing today is mobile marketing. As previously mentioned, no matter what clientele you’re trying to target, they are more likely accessing your website via their smartphone rather than on a desktop computer.

To engage with as many potential clients and customers as possible, you’ll want to optimize your website to look just as good on a mobile device as it does on a computer. Make the most of your mobile marketing strategy with these helpful tips:

1.    Create a mobile-friendly website.

Your mobile-friendly website should be just as appealing on a small vertical screen as it is on a large horizontal screen. This means formatting it in such a way that the font sizes are correct, everything is layered properly, and items like drop-down menus are fully functional.

2.    Stick to SEO Best Practices.

While many of your potential customers and clients may be accessing your business’ website from a smartphone, search engines will work the same way as they would on a desktop or laptop. That’s why you’ll still want to maintain local SEO best practices. Continue to use “near me” content and other local keywords to drive traffic and increase your rankings.

3.    Utilize Text Message Promotions.

While smartphones are designed to help you access the internet via a web browser, text messages are still relevant and can be useful to your strategy. Smartphone users will be able to click directly on a link in a text message that takes them to your mobile site.

4.    Consider All Search Types.

For now, the most common way to make a search inquiry is by typing it into a search engine bar. However, most smartphones are equipped with digital aids that can listen and interpret voice commands and voice searches. Optimize your website for voice search by using fully formed long-tail keyword-packed questions like, “Where can I get an oil change near me?” in your content.

Need a Little Assistance Putting Together a Strategy?

At Stream Companies, we live and breathe internet evolution so we can help our clients maximize their online potential. Using a variety of tools and strategies, we deliver retail traffic for each and every one of our clients. Need some help getting your business to the top? Get in touch with us today!

Topics: seo, internet, internet marketing