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The Daily Stream

Advertising News for the New Media

Cro Testing: Let your customers improve your site

August 27, 2018 // By: Aoife Laughlin

What’s the main purpose of your business’ website?

To get visitors to convert into paying customers, generating revenue for you, right?

One of the most important steps in leading these potential customers into your sales funnel is collecting their clicks on your website. The more visitors click, the more likely they are to convert. That’s why a major goal for digital marketing is to improve every minute aspect of your website in order to encourage more clicking, and therefore, turn more conversions into paying customers.

Cut the Sales Pitch: Empowering Buyers Through Educational Content

August 24, 2018 // By: Mackenzie Wiltrout

Living in the computer age doesn’t just mean that the average person is constantly engaging with screens and AI-powered tech—it also means that the average person is constantly learning. And, you can bet that they’re learning a thing or two about how to smartly consume products.

Knowing all this, you might be starting to arrive at the conclusion that some of the traditional methods of selling just aren’t going to cut it anymore.

Instead of driving your sales pitch, try driving consumers to your brand by feeding them the information they deserve. You’d be surprised just how powerful the educational approach can be!

PPC Strategies for Multi-Location Businesses

August 22, 2018 // By: Laura Treadway

For businesses with multiple locations that want to run separate PPC ads for each location, PPC can present a whole new list of challenges that a single-location business does not need to worry about. If you ignore these challenges in your PPC strategy, you run the risk of spending more than necessary on your PPC traffic and seeing less than desirable results.

At Stream Companies, we work with several groups of car dealerships, many of which have multiple locations in close proximity to one another. Below are a few approaches we often take when managing PPC for these multi-location businesses. 

Traditional PR vs Digital PR: Can They Coexist?

August 20, 2018 // By: Steve Halko

What is PR? The ideals of a public relations specialist are one of reputation management—events or happenings within a company—and reaching out to the public on behalf of the company. These necessary individuals have been around as long as business has been, well…in business. With the digital age in its adolescent-yet-creeping-on adult years, there are many new developments in the world of public relations, but are there similarities, as well? We cover it all in this look at traditional PR vs. digital PR.

Are you boring your audience?

August 16, 2018 // By: Matt Jobs

Tips for Keeping Your Blog Fresh & Engaging

While you may think that getting newer readers to followyour blog and attracting customers may be impossible, it’s not. However, if you’ve noticed less engagement, followers, or a general lack of interest in your posts, you may be boring your audience. Today’s readers can easily be swayed by how you write and what you write, and they won’t hesitate for a second to hit that dreaded < button.

How to Engage with Potential Car Buyers

August 10, 2018 // By: Victor Filoromo

In this day and age, buying a car has become a bit more than someone stepping into a showroom, taking a look at the inventory, and driving away happy.

It’s important to know how to engage with potential car buyers in this increasingly digital age. Continue reading for some tips about how to break through and educate potential customers.

Our Favorite Yoga Studios in Pittsburgh PA

July 25, 2018 // By: Jenna Enright

As an integrated advertising agency, the Stream team takes a holistic approach to marketing—but it doesn’t just stop at the office. Many of us take a holistic approach to wellness, too, and know that yoga can provide a gentle reprieve from a busy day, or a dynamic and hardcore workout.

That’s why we love the many yoga studios we get to pick from in the ’burgh. We asked our Pittsburgh office for some of their favorites, and they delivered!

If yinz are looking for some great yoga studios to try out in the Pittsburgh area, here are our top three.

Reasons to Work at an Integrated Agency

July 10, 2018 // By: Samantha Cojocariu

You may have already read why integrated marketing is great for a company, but do you know the benefits of working at an integrated advertising agency?

Think of digital marketing as a puzzle. You have different pieces to work with: Display, SEO, Social, and Paid Search. When your company keeps all these aspects separated, you don’t get to see the full picture.  However, when you start to integrate your digital marketing, communication and client goals become clearer; each piece of the puzzle starts to fit together to bring forward a brand’s best picture.

While integrated marketing is great for a client and their brand, it is equally great for agency employees, and here’s why:

CONTENT IS KING - ENGAGING DIGITAL CONTENT

July 5, 2018 // By: Elianny Vera

Today more than ever, content is the backbone of all your marketing efforts across every digital channel. It doesn’t matter what industry your business is in, or if you are selling a product or offering a service. If you want to position your brand, it is essential to understand the importance of creating engaging content.

How YouTube Can Help You Sell Cars

July 2, 2018 // By: Rachel Steinberg

Nowadays, selling cars is more than just serving individuals when they step inside your dealership—you need to let people know you exist, and why you’re worthy of their business.

Having videos on YouTube is one way of doing this. Not only is the platform popular, but it’s also one of the most cost-effective ways to reach a huge customer base.

Below are some great reasons why and how YouTube can help you sell more cars...