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The Daily Stream

Advertising News for the New Media

How to Identify Your Online Buyers Before They Contact Your Business

April 4, 2019 // By: Erica Abbott

As a dealership, you are constantly looking for new and innovative ways to capture online shoppers early on in their buying journey. A study from Millward Brown Digital found that 85 to 90 percent of automotive consumers conduct online research, which presents dealerships with the unique opportunity to identify and market to those buyers before they ever even contact your business.

One such way you can do this is by using Shopper Suite, a product that is part of Stream Companies’ Full Throttle technology platform. This technology identifies online buyers before they contact your business and quickly markets to them, positioning your business for success.

2019 Digital Marketing Trends Designed to Drive Leads for Your Business

March 22, 2019 // By: Rachel Steinberg

2019 is a big year for digital marketing. Yes, there are constant changes, with businesses needing to reevaluate their lead generation methods. However, it’s this year that’s showing trends shift in a dramatic way.

From voice searches to being “position zero” on Google, here are the 2019 digital marketing trends that are designed to drive leads for your business.

A Look Back at Inbound Marketing Trends in 2018

December 26, 2018 // By: Mackenzie Wiltrout

Ahh, yet another year is drawing to a close. Perhaps for you it seemed to have flown by in a blink. But in the Inbound Marketing world, a lot of important changes began to evolve in that time.

If you’re looking to master the Inbound scene in 2019, then you’ll want to look back at all the top trends from 2018. Here are four of our favorites…

The Keys to Successful Content

December 19, 2018 // By: Emily Vanneman

The average person sees 4,000 to 10,000 advertisements in a single day. So, what does that mean for you and your business? Due to the sheer number of ads passing in front of your audience’s eyes every day, you want to make sure that yours stands out from the crowd.

Fortunately, doing that is as simple as employing a few methods that’ll elevate your business’ copy from basic to unique.

All you have to do is take a minute to read this guide to the keys to successful content created by the marketing gurus at Stream Companies. Thanks to these handy tricks, you’ll understand more about the essentials for a buyer-motivating piece of content.

Common SEO Myths

December 14, 2018 // By: Sarah Kelshaw

The beauty of search engine optimization is that the Google, Bing, and other search engine algorithms are top-secret. Some ways marketers can understand what’s working or failing are by testing certain theories on their own websites or reading leaked information from Google representatives. There are certain theories that have been confirmed as “SEO myths” by algorithm updates and penalties that are important to share so your business doesn’t suffer on the SERPs.

How Can Inbound and Content Marketing Help You to Achieve Your Business Goals?

December 11, 2018 // By: Dan Petrovitch

Less than a decade ago, inbound and content marketing were niche strategies that were only being used by the most forward-thinking ad agencies and marketing firms. Today, these tactics are staples of nearly any business plan worth its salt. So… How can these techniques help you to achieve your business goals?

3 Ways to Improve the User Experience of Your Website

December 6, 2018 // By: Jenny Prikockis

From booking hotel accommodations to deciding where to eat for dinner tonight, the decision-making process of our time happens online. We’ve all reviewed countless businesses’ websites and become connoisseurs of what’s good and what’s not—this, of course, largely evidenced by the providers we’ve chosen.

There are always ways to improve the user experience of your website and thinking of them often will ensure your customers are happy with your service. Your customer is everything, which is why in this post, we’ll delve into three ways to enhance your website with the user in mind.

What Is Inbound Marketing and How Can It Help Your Business?

December 3, 2018 // By: Victor Filoromo

You want nothing more than to be able to reach your desired consumer. You have a business, and you want it to succeed. But perhaps you’ve found yourself putting too much effort into reaching out to the customers you’re trying to draw in, with few positive results.

Direct mail, cold calls, and generic e-mail blasts can feel somewhat impersonal, and potential customers may be turned off when they see these kinds of things. But inbound marketing can increase customer interaction and sales when it’s done right. What is this marketing method, and how can it help your business? We’re taking a closer look.

Balancing Creativity & SEO in Your Content Writing

November 28, 2018 // By: Rachel Steinberg

Writing SEO copy can pose an interesting challenge. You want your articles to be visible on Google, but you also want them to be fun to read. So, how do you find that balance between creativity and SEO in content writing?

Below are three tips on how to create effective marketing copy. Keep reading to gain insight on how to keep both people and search engines happy.

How Voice Assistants Are Changing the Ways We Write Content

November 23, 2018 // By: Mackenzie Wiltrout

From Siri to Alexa and every AI-powered helper in-between, voice assistants have taken the tech world by storm in the past few years. At the beginning of 2018, Alpine AI reported that these clever bots were racking up roughly one billion searches a month. And by the year 2020, comScore predicts a whopping 50 percent of all searches will be conducted by voice alone.

At face-value, this Jetsons-like tech development is uber cool and convenient. However, that’s for the user. How are voice assistants affecting the way we writers and internet marketers are creating our content? Just read on to find out…