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The Daily Stream

Advertising News for the New Media

Everything You Need to Know About Switching to Linear Attribution

November 12, 2018 // By: Amanda Seale

Within Google Ads, you can decide which attribution model you would like to use, allowing for you to decide how much credit each click gets for your conversion. These models can help give you a better understanding of how your ads are performing and can help you optimize across the user’s conversion path. However, attribution models are only available on the Search Network and for Shopping Ads, and do not apply to Display Network Ads. When you set up conversions within the Search Network or for Shopping Ads, attributions are only available for website, Google Analytics, phone calls, and import conversion actions.

So, why is it important to participate in social listening?

November 7, 2018 // By: Samantha Cojocariu

The most important reason to take part in social listening is to maintain and monitor your reputation. I’m not talking about reviews on Google My Business, Dealer.com, or even Facebook. I’m talking about the conversations your consumers have when they think no one is listening. When you aren’t tagged directly or when there is conversation about your brand that is not intended to be engaged with—that’s when you can learn the most about how your customers perceive your brand.

Google My Business: Your New Homepage is Off-Page

November 2, 2018 // By: Sarah Kelshaw

According to Moz’s research through Jumpshop, 35% of desktop visitors do not click through to any organic or paid listing. Mobile visitors are an even bigger challenge, with 57.1% of visitors not clicking through to a search result. What does this mean for your business? Users don’t always have the time or patience to be digging around your site for the answer they need. Google, as well as other search engines, is making it easier for businesses to provide answers on the SERPs. Take advantage of the resources Google has provided to reach your customers.

Festivals to Attend in Long Beach CA

October 30, 2018 // By: Rachel Steinberg

The famous phrase “work hard, play hard” actually has some merit to it. By finding that optimum balance between accomplishment and leisure, you can improve your health and wellbeing and be a happier person overall.

So, when members of the Long Beach Stream team have clocked out for the day, they love taking the time to explore the area. And what better way to do that than by attending a fun festival?

While there are many to go to throughout the year, we’ve rounded up a few of our favorites. Keep reading to discover which festivals to attend in Long Beach, CA...

Going Mobile: 3 Reasons Why Structuring Your Copy for Easy Reading is Important

October 25, 2018 // By: Emily Vanneman

These days, you’d be hard-pressed to find someone who isn’t browsing their smartphone for the latest news and entertainment while waiting in the doctor’s office, on the bus, or inside a subway car.

And, with so much of your audience on-the-go and away from their desktops and laptops, it’s essential that your business crafts content that can reach them, no matter where they may be. That way, your customers won’t miss out on a single educational article or new product you post on your website.

Well, if all this talk has you wondering why mobile-friendly copy is so critical, we’re here to give you the low-down on exactly that.

Within this guide to Going Mobile: 3 Reasons Why Structuring Your Copy for Easy Reading is Important, you’ll get a first-hand look at just how this kind of content can positively affect your business. Let’s get started!

Bots on the Rise: How AI Can Enhance Your Marketing Approach

October 22, 2018 // By: Mackenzie Wiltrout

When we use the word “robotic,” it’s often to describe something that’s a little stiff or detached. So, it’s no wonder some business owners are a bit hesitant to employ AI in their marketing strategy. At first glance, it seems like an impersonal option.

Truth be told though, AI has advanced exponentially in recent years. And while the bots have not quite reached Terminator levels, they have progressed enough to lend an extra-focused and, yes, personal touch to your marketing. Let’s explore just five ways in which they can help…

Know Your Buyers: What Consumers Look for Before a Purchase

October 17, 2018 // By: Victor Filoromo

You think you have a great product. It’s the cream of the crop. But, there’s always someone on the other end who may challenge that notion: the customer.

It’s always imperative to keep in mind what consumers are looking for before they make the jump and buy something, whether they’re doing it online or in-person. But how do you break through and ensure your business thrives? It helps to know what consumers are looking for before they buy.

Write, Post, Repeat: Why Fresh and Frequent Content is Important for Your Website

October 10, 2018 // By: Jenny Prikockis

Google recognizes online businesses who regularly post high-quality, unique content that answers searcher’s questions. In this post, we’ll review how adding new content to your website on a routine basis can help boost your website’s visibility and bring in more qualified leads.

OK, Voice Search: Why Local Businesses Are Missing Out on Big Opportunities

October 8, 2018 // By: Christina Davidson

Over the past few years, the way we interact with our technology has completely evolved. Looking back 10 years ago, who would have thought we would have a personal assistant in our pockets? With the increased accessibility to instant information, technology leaders like Google have been focusing heavily on delivering information to the user at the drop of a hat, or should I say at the drop of “OK, Google”?

The popularity of voice search has increased immensely since the introduction of Siri in 2011. Fifty-eight percent of consumers have used voice search to find a local business in the past 12 months. And, out of those voice-search users, 46 percent use this feature to find local businesses every single day! So, with the frequency of consumers using voice search to find local businesses like yourself, isn’t this where you want to be?

How Location-Based Ads Boost Store Visits and Sales

October 5, 2018 // By: Jennica Torio

Location-based advertisements have helped many businesses see their share of online success. Whether its increased traffic or better customer communication and engagement, these ads have been proven to boost a company’s overall digital presence. But can customized location-based ads drive store visits, too? Absolutely!

A location-based ad is a customized mobile advertisement that is designed to target those based on where they are physically and where they’ve been. From social feeds to Google Search Engine Results Pages (SERPs), you can find these ads all over the world wide web.

So, how exactly does location-based advertising work and how can it boost your in-store visits?