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The Daily Stream

Advertising News for the New Media

Interview with VP of Creative: The Role of Creative in a Retail Expert Agency

October 18, 2019 // By: Chuck Hasenauer

Advertising agencies have many moving parts, but the Creative team is always an important piece of the puzzle. At Stream Companies, Creative handles a range of tasks from scripting and copywriting to design, across traditional and digital media.

Our Creative team is one of the most dynamic and dexterous around! We want to peel back the curtain and show you what happens behind the scenes. See the role this department plays in our retail agency through the eyes of Dave Mazzoni, Stream’s Vice President of Creative.

How Showcasing Your Dealership's Personality with AutoSnapp Will Validate Customer Service

September 27, 2019 // By: Erica Abbott

If you’re a dealership wanting to showcase your personality and turn it into customer service magic, then look no further than AutoSnapp. This app allows dealership staff members to snap a photo or video right from their phone and create unique content opportunities—ultimately leading to connecting better with customers and forming a social community.

Learn about Stream Companies' New Proprietary Reporting tool: Adnomics

September 19, 2019 // By: Tighler Petrongolo

I’m sure you’ve heard the quote that if you don’t learn from the past, you’re doomed to repeat it. Right? Well, the same goes for marketing. If you don’t learn from the marketing efforts you’ve made MoM or YoY, then you’re doomed to repeat them. That’s why having a reporting tool like Stream Companies’ Adnomics is a necessity for your business’ success.

Stream Companies CRO Program: Increasing Sales and Conversions with a Scientifically Proven Process

September 11, 2019 // By: Jennica Torio

There’s no doubt about it—the digital marketing industry has changed. Back in the days of America Online and the beginnings of social media, all you really needed was a good-looking website to succeed digitally. Today, things are a little different.

Sure, you still need a good site to attract visitors, but with every other business touting a responsive and beautifully designed website, you need a little something extra to gain that competitive edge. You need conversion rate optimization.

FullThrottle Service Suite: Streamlining Your Customer Communications and Crushing Sales Goals

August 26, 2019 // By: Ashley Cappetta

FullThrottle is the most advanced, mobile-first marketing platform designed for all your dealership’s needs. Within FullThrottle’s Web Suite lives the Shopper Suite and the Service Suite, the latter which we’ll be focusing on below. With this tool, your dealership will crush your sales goals with a new class of instant and ongoing equity mining—it’ll be the only tool you’ll need for supercharged sales.

The Internet is Evolving… Is Your Business Keeping Up?

August 23, 2019 // By: Madison Lippincott

In today’s day and age, nearly everything we do involves the internet—somehow especially when it comes to marketing your business. In terms of reaching the biggest audience and, more importantly, your target clients, it just makes the most sense to utilize the internet to the best of your capabilities. But how can you do that when the internet is so rapidly changing right before our eyes?

Understanding the New Metrics Replacing "Average Position”

August 15, 2019 // By: Lou Ryan

For years, account managers have relied on Average Position to determine how well their ads are performing—and for good reason. Average Position describes where your ad ranks in relation to other ads on a given search engine results page (SERP). Conventional wisdom said that the higher this metric, the wider your audience.

How Google Home Is Affecting the SERPs & Your Business

August 7, 2019 // By: Rachel Steinberg

Google has been around since 1998 and is used by billions of people every day. However, as technology evolves, the way people get answers to their questions is starting to change.

Voice-activated assistants have recently become popular, making it easy to complete day-to-day tasks, like getting directions to a new restaurant in town or finding a car dealership in your area.

With an increasing use of devices like Google Home, businesses need to adjust their way of marketing, specifically when it comes to Search Engine Results Pages (SERPs).

Stream Companies: A Premium Digital Agency that Delivers Retail Traffic

July 30, 2019 // By: Jenna Enright

So, you’re following all the popular advice for your digital marketing: You’ve designed a great website, you’re using carefully chosen keywords, you’re checking the analytics. Still, you’re not quite seeing the results.

It might be time to bring in a premium digital agency that delivers retail traffic—an agency like Stream Companies.

Webinar Recap: How Dealerships Will Be Impacted by Facebook’s Major Targeting Changes

July 24, 2019 // By: Stream Companies

At 2.38 billion monthly active users and counting, Facebook is the largest social network worldwide (1). Thanks to targeting abilities that are second to none, Facebook’s platform has allowed advertisers to serve ads to potential customers based on where they live and their unique interests.