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The Daily Stream

Advertising News for the New Media

How Does Video Set You Apart From the Competition?

April 11, 2019 // By: McGair Valois

In the ongoing effort to attract, engage, and delight consumers, the rise of video has become an essential tool for marketers. Looking to share relevant information about products and services in front of new and existing customers? Video may be your answer.

We all know how a cute or funny video can be a great way to attract a lot of short-term attention, but exactly how does video set you apart from the competition in a way that provides a tangible and lasting impact? Read on to learn more!

Facebook Marketing: How to Win the Right Audience

April 11, 2019 // By: Chuck Hasenauer

The stage is set… the lights are on… the curtains are drawn… and you, the showman, step onto the dais! Social media, and Facebook especially, is your platform. What will you say and do to draw an audience? More importantly yet, how will you win them over and keep them engaged?

Questions like these have beguiled marketers since the beginning of time—or, at least, since the beginning of marketing. Facebook may be a modern platform with its own capabilities, but there are some timeless tricks to the trade, too.

Let’s stroll backstage together and solve these mysteries once more!

What You Missed Last Quarter on Google

April 11, 2019 // By: Jennica Torio

From algorithm updates to new AI and mobile website optimization features, Google spent the past few months unveiling new technologies and processes that are sure to set new standards for 2019.

As a business owner that’s looking to score some wins through digital marketing platforms, it’s best to stay on top of the latest Google headlines so that you can stay ahead of the curve.

So, if you’re curious about what you can expect for 2019 from this tech giant, here are some of the biggest headlines you may have missed last quarter on Google.

What FullThrottle’s Web Suite Has to Offer

April 11, 2019 // By: Ashley Cappetta

The FullThrottle Web Suite is an automotive marketing platform. Scratch that. It’s the most advanced, mobile-first marketing platform designed for all your dealership’s needs. With its intuitive analytics, sharp design, and smart technology, the FullThrottle Web Suite is revolutionizing the online dealership experience—and we know you want to be a part of it.

Below, we’ll break down FullThrottle’s tools and features, giving you a glimpse into the fully integrated platform that will take your dealership from zero to 60. Let’s pump this thing into overdrive.

13 of the Best SEO Tools for Auditing and Monitoring Website Performance

April 11, 2019 // By: Dan Petrovitch

So, you’ve got SEO down pat. You’re writing some killer content—it’s informative, helpful, and great-looking. Your internal links are on point, while your external links are bringing in traffic by the horde. Meta descriptions? Not a problem. Longtail keywords? You’re the undisputed master. Image alt text? Please.

But wait... Just because you’ve implemented all the best practices doesn’t mean that that’s all there is to SEO. If you want the results you’re craving, then you need the right tools to audit and monitor your website’s performance. Keep reading to learn more about 13 of the top SEO technologies.

Why You Need a Google Partner to Help You Reach Your Advertising Goals

April 11, 2019 // By: Madison Lippincott

An extremely popular and successful band once sang, “I get by with a little help from my friends.” Even the Beatles admitted that there’s no shame in asking for a little help when it comes to reaching your goals, whether they’re becoming one of the most widely celebrated musical groups in the world or growing your business.

One of the best ways to meet and exceed your advertising goals for your business is by uniting up with a Google Partner. But what is a Google Partner? And what makes them so special? In this guide, you’ll learn all about the Google Partners program and the many benefits you and your business can reap from it. Let’s get started!

How to Create a Revenue-Generating Google Ads Campaign

April 11, 2019 // By: Mackenzie Wiltrout

The web is a vast and exciting place. From the point of view of a consumer, it’s a treasure trove of new products and answers to be found. From the point of view of a business, it’s a mass of potential to be tapped.

If you’re looking to ramp up your site’s traffic and deliver your message to the most interested parties all at once, Google Ads can help. With the right strategy, it’ll have you generating revenue before you know it.

2019 Digital Marketing Trends Designed to Drive Leads for Your Business

March 22, 2019 // By: Rachel Steinberg

2019 is a big year for digital marketing. Yes, there are constant changes, with businesses needing to reevaluate their lead generation methods. However, it’s this year that’s showing trends shift in a dramatic way.

From voice searches to being “position zero” on Google, here are the 2019 digital marketing trends that are designed to drive leads for your business.

A Look Back at Inbound Marketing Trends in 2018

December 26, 2018 // By: Mackenzie Wiltrout

Ahh, yet another year is drawing to a close. Perhaps for you it seemed to have flown by in a blink. But in the Inbound Marketing world, a lot of important changes began to evolve in that time.

If you’re looking to master the Inbound scene in 2019, then you’ll want to look back at all the top trends from 2018. Here are four of our favorites…

The Keys to Successful Content

December 19, 2018 // By: Emily Vanneman

The average person sees 4,000 to 10,000 advertisements in a single day. So, what does that mean for you and your business? Due to the sheer number of ads passing in front of your audience’s eyes every day, you want to make sure that yours stands out from the crowd.

Fortunately, doing that is as simple as employing a few methods that’ll elevate your business’ copy from basic to unique.

All you have to do is take a minute to read this guide to the keys to successful content created by the marketing gurus at Stream Companies. Thanks to these handy tricks, you’ll understand more about the essentials for a buyer-motivating piece of content.