So, you’re following all the popular advice for your digital marketing: You’ve designed a great website, you’re using carefully chosen keywords, you’re checking the analytics. Still, you’re not quite seeing the results.
It might be time to bring in a premium digital agency that delivers retail traffic—an agency like Stream Companies.Over our more-than two decades of experience in digital and inbound marketing, we’ve figured out how to drive website traffic, get customers into the store, and deliver a solid ROI for our clients.
Our method is simple, yet effective, and it works because we’re a fully integrated agency that provides consistent messaging and strategy across all channels and platforms.
How Our Premium Digital Agency Delivers Retail Traffic
Delivering retail traffic starts and ends with you. We begin by working with you to create a strategy that aligns with your business goals. We then keep everything moving toward those goals in three key ways:
1. Data-driven Results
Data is key to your strategy’s foundation. We use a variety of platforms and tools that measure your success in real time, so that we can quickly and adeptly make changes along the way. Some of the tools we use are:
- Google Analytics
- Google AdWords
- Facebook Ads Manager
Not only does watching the data give us an objective measure of your success, but it also tells us where that success is coming from and how to adapt to improve those numbers even more. We’ll meet with you regularly to discuss how and where we can adjust our strategy to bring in additional retail traffic every month.
The data also allows us to track improvements month-over-month and year-over-year, and make comparisons over time.
2. Integrated Marketing
When the data dictates that a change needs to happen, we can do it quickly because everything we do, we do in-house. That means no outsourcing and no juggling a long list of vendors. We do it all right here.
As your one-stop-shop for digital marketing, we have a team of 100+ SEO, PPC, Social Media, and Digital Media specialists—plus creative and video departments—that all work together to bring in the traffic you want.
Since all our teams work closely with one another, we can deliver on a singular vision—your success—with consistent messaging across all channels.
3. Technological Innovations
We know that to get the job done right, you need the right tools. So, if the technology you need isn’t already available, Stream Companies will build our own! Here’s just one example:
Seeing the complex and unique needs of our large portfolio of automotive clients, we designed FullThrottle, which we believe to be the most innovative automotive dealership website and marketing platform ever created.
This suite includes an intuitive design, simple and easy-to-use features, and self-evolving smart technology, plus:
- An SEO-optimized WordPress blog
- A convenient specials and slider builder
- Three themes and 100+ options for your website
- Advanced data reporting
- Our Vend360 platform to help you keep track of your vendors
- Google Analytics integration
We also created the Shopper Suite. This uses Advanced Digital Location Intelligence and Predictive Analytics to allow dealers to market to anonymous shoppers in their area with the intent to buy.
Like our digital agency, our technology is always growing and evolving to meet the new demands of a quickly changing market and deliver retail traffic to our clients.
Retail Traffic Delivered by the Numbers
Want to see us in action? Check out how we’ve delivered traffic to these happy clients:
1. Toyota San Diego
Let’s start with one of our numerous automotive clients, Toyota San Diego. Toyota San Diego approached Stream Companies with the goal of increasing website traffic by showing up in more local organic search results. By doing this, they hoped to bring more traffic into the store and grow their already strong and loyal local community.
Through a variety of data points, we found that by decreasing duplicate contact throughout the site, focusing more heavily on local populations, and increasing conversion opportunities through keyword-rich content and call-to-action strategies, we could grow their authority and increase website traffic.
In less than four months, we saw measurable results. In our year-over-year analysis, we measured:
- 379.57% increase in conversions
- 15.88% increase in organic traffic
- 20.66% increase in new visitors
- 25.62% increase in page views
We also saw 358 more visitors from the San Diego area over the previous year, and 437 more visitors from neighboring localities.
2. Kremer Eye Center
With Kremer Eye Center, we found that small changes can make a big difference in optimizing conversion rates.
Kremer Eye Center is a local leader in vision correction, LASIK, and eye care, and they asked the team at Stream Companies to help extend their reach by increasing form submissions and improving conversion rate optimization (CRO).
We were able to help them reach their goals in a variety of ways.
First, we got to work optimizing their most popular landing pages to grow form submissions and conversion rates. For example, for their landing page for 48-Month Financing, we adjusted the design and copy to be more user-friendly and include stronger calls to action. From that we saw:
- 199% increase in form submissions
- 19.96% decrease in bounce rate
By using Google Analytics and heat maps, we were also able to identify how customers were clicking through their website. We noticed that simple coloring choices may have been affecting click-through rates in certain areas.
When we changed the coloring on the link for scheduling a free LASIK consultation, it stood out more and brought in an additional 175 clicks over the previous month.
Your Premium Digital Agency Should Deliver Retail Traffic
If your well-intentioned efforts aren’t delivering the retail traffic you want, it may be time to seek out a premium digital agency like Stream Companies. We’re an agency with proven experience in putting together data-driven strategies that work across a variety of industries with businesses like yours all over the country.
To find a partner that wants to help you grow your business, get in touch with Stream Companies and find out what we can do for you. We can’t wait to see you grow.