The saying “content is king” is only relevant when your site features quality content that’s attractive to readers. Creating quality content makes you an expert in your industry, and a resource for people looking for answers or information. What you don’t want is poorly-written content or even vague content that doesn’t give people the answers they need, which is why they came to your site in the first place. In this blog post I will discuss the keys to creating quality content, as well as how to avoid writing poor-quality pieces.
Poor quality content can unfortunately do more than just detract site traffic, it can also hurt your business’s reputation. Bad punctuation and grammar makes your business look unprofessional and even deter people from using your services because they believe poor content reflects the service you provide.
A good way to think of content on your site is as a display window. Attractive window displays often give people faith its products are worth browsing. Content acts the same way--you want people to browse your site and say wow, what a neat business! Some businesses don’t realize how important an online presence is, which equals poor leads and low conversions that affect ranking and credibility.
Customers/readers want to see useful content, not just words filling up a page. Yes, Google pushes to have more than 500 words on a page, but if the 500 words aren’t quality content, they are worthless. If a site features irrelevant or unreadable content, there’s no way a search engine bot (crawling your site to rank you appropriately within search) can read it. ,
Quality content is key, and every site should have useful, digestible content for credibility and ranking. Google, Bing and other search engines take quality content very seriously as it reflects the type of business and services you provide. Trust is very important, as people are relying on your site to tell what kind of business you are. Quality content means having clear, concise content where people can find the information they need quickly. Spending extra time or money on content can benefit your business for years to come. After all, that is Google’s main concern: serving people the best, most useful content as quickly as possible.
Additionally, the frequency in which you create and publish relevant content is also very important. Building a trusting audience is done by consistently updating your blog or site with new information. With so much competition, the need for unique content is greater than ever before, so start thinking outside the proverbial box – how can I answer my customers’ questions differently than my competitors? What interesting topics can I write about I keep them coming back?
Investing in high-quality, engaging content helps your business both now and in the future. It helps the site build credibility and enjoy a healthy audience eagerly awaiting the next post or update. High quality content is like a good investment, it will never lose value and only continue to gain more readers, prospects and leads to build your sales pipeline.
For more on content, check out our webinar replay, Intro to Inbound: Creating Content that Converts.
All the best,
Keely is an SEO Specialist with Stream Companies, a Philadelphia area advertising agency.