Link building should be a key component of every business’s SEO strategy. Google views quality links that point to your website as a vote of confidence, so if other sites believe your website is valuable, Google will too.
For local businesses especially, link building is especially important to gain an edge over their competition down the street - allowing you to claim your business's "backyard."
Not sure if link building is right for your local business? Read on! Here are the top four reasons every local business should focus on link building.
- Google Will Boost Your Site on Search Engine Result Pages
When people type a search query into Google, the search engine giant wants to deliver the best results possible. For Google, this means returning sites that are valuable and authoritative. The more high-quality links you have directing to your website, the more authoritative your site will appear to Google. This means that when people search for a topic within your industry, you’re more likely to appear toward the top of the search engine result page (SERP). This makes it easy for current and potential customers to find your website and buy your products.
- Links Drive Traffic
Well-placed links, such as on industry blogs or local websites, drive traffic to your site. The more people who visit your website, the more conversion opportunities you have. In addition, if people find your site from a relevant website, chances are they’re interested in your products. This can lead to an increase in both new customers and sales.
- Link Building Helps Foster Relationships
A good link-building campaign often includes reaching out to other blogs and websites in your industry. While the goal of outreach is usually to obtain a link to your website, it can also build long-term relationships with important people in your niche. This will not only help your future link-building endeavors but also give your brand increased credibility.
- Links Build Brands
While building relationships with industry leaders can increase your brand credibility, there are other ways to build your brand through links. For example, creating pieces of content about your niche shows your industry knowledge, and when other sites link to your content, they’re acknowledging your expertise and showcasing it to others.
Focusing on high-quality link building can help local businesses’ authority, traffic, relationships, and brands. Although link-building campaigns aren’t always easy, they’re definitely worth the effort.
For more information on link building, check out our free webinar replay of Outreach 101: Building Relationships. You’ll learn how to find and recognize potential influencers in your industry, the secrets to crafting an outreach message that captures their attention, and much more.
Happy link building!
Kate Nolen is a Digital PR Coordinator at Stream Companies, a full-service Philadelphia-area advertising agency.