Let’s face it, there are a few misconceptions about how to use social media. Some people think it’s useless, while others go hog wild with their posting strategies. In this blog post I will go over some of the misconceptions I’ve learned along the way of being a social media coordinator to achieve maximum satisfaction and maximum results from your social media campaigns.
First and foremost, I can’t tell you how many marketers I’ve spoken with that say more is better, and give audiences way too much information. Like any good relationship, leave a little room for mystery. I’m not saying don’t inform your audience, but you don’t need to be force feeding them 10 posts a day.
Try to limit your posts per network to two posts per day, and always remain aware that sometimes less is more - especially when it comes to your follower's social feeds.
Not Just For Kids
Second, a lot of people think social media is only for young people. Sure, Facebook started out as a way for college students to connect, but look how far we’ve come!
We all know it’s weird getting a friend request from your mom on Facebook or Twitter, but in the advertising world it’s great your mom is using social media - businesses now have a gateway to connect and inform a whole new audience on a much more personal level than we ever could before.
The Social Parrot
Thirdly, and this might be the biggest mistake business's can make on social media, is repeating your content on all your social networks. For example, when posting about a sale on Facebook and Twitter, use different copy for each post! This way your followers see a purpose in following you on all your networks and don’t get bored of one of your social outlets because the copy is the exact same on each medium.
Lastly, whether you're sharing content, a useful article or a photo, you should always remember to use your brand’s voice when using your brand’s social media accounts. This sounds obvious, but if you have a team managing and posting to your various social networks, it can be easy to forget your brand is being represented within every post, within every network. It is vital to attract new followers and maintain your existing fan base, and if your brand's voice sounds disconnected or jumbled, you risk losing even your most loyal fans.
Sure, meme’s get likes, everyone knows that. Partly because some of them are really darn funny, but you can’t be posting a cat meme everyday if you’re a car dealership.
All the best,
Carly Cunningham is a Social Media Coordinator at Stream Companies, a Philadelphia area advertising agency.