Back in the day, a website put a business at the forefront of digital advertising. Now, having a responsive and optimized website won’t be enough to boost your online presence, especially since everyone from start-ups to big corporations has one too.
To set yourself apart from the competition, you need more than just a website. You need something that will attract visitors, something that will turn them into customers.
You need conversion rate optimization.
Conversion Rate Optimization: What is It and How Does it Work?
Conversion rate optimization (CRO) is a digital marketing tool that can help you get a better understanding of how visitors interact with your website and what you can do to convert more of those visitors into leads and customers.
A CRO strategy consists of multiple tests that analyze every element of your website including overall design, web copy, forms, and landing pages. These tests collect information about how consumers interact with each item on your site.
Based on those details, apply a few changes. Even small enhancements like changing the color of a font or button can help you generate more leads and customers. From there, test these modifications with an A/B split test to see if they improve your business’ conversion rates. An A/B test shows the original version of the web page to 50% of online visitors and an improved version to the other 50%. If the modified version shows a significant increase in conversion rates, apply them to the permanent site.
CRO is a strategy used mainly for web page design, but it can help social media and SEO strategies as well.
Why Does Your Business Need CRO?
All businesses have a great website that’s responsive and optimized for multiple platforms, but with CRO, you can set your company apart from the competition. CRO helps enhance your website based on consumer interaction and behaviors to boost the number visitors you get to your site as well as the number of leads and customers generated.
CRO can also help your company’s site rank much higher on a search engine results page. When websites generate more leads, search engines are more likely to place them higher on a results page. Plus, if your page ranks within the first page of results, you can attract more visitors and even new customers.
Best of all, CRO has proven results. When Kremer Eye Center incorporated CRO into their digital marketing campaign, they saw an increase in overall online performance.
“We’re thrilled with the results of our CRO program, which improved overall performance,” said Amy Stoller, Director of Sales & Marketing, Kremer Communications/Kremer Eye Center. “I remain highly impressed with this program, with Stream, and would recommend implementing CRO into every marketing campaign.”
Having a website alone won’t give you an advantage over the competition anymore, but implementing a CRO strategy can. To learn more about CRO and its proven results, check out our free Kremer Eye Center case study.
Kick Start Step
If you’re interested in adding CRO to your digital marketing campaign the best thing to do is work with a trusted and experienced advertising agency, like Stream Companies. We can analyze your website, apply any necessary changes and test them. Plus, we know our stuff so you can trust that we will provide the most effective solutions needed to help you achieve online success. For more details, let’s chat.
Until next time,