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The Daily Stream

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The Keys to Successful Content

December 19, 2018 // By: Emily Vanneman

The average person sees 4,000 to 10,000 advertisements in a single day. So, what does that mean for you and your business? Due to the sheer number of ads passing in front of your audience’s eyes every day, you want to make sure that yours stands out from the crowd.

Fortunately, doing that is as simple as employing a few methods that’ll elevate your business’ copy from basic to unique.

All you have to do is take a minute to read this guide to the keys to successful content created by the marketing gurus at Stream Companies. Thanks to these handy tricks, you’ll understand more about the essentials for a buyer-motivating piece of content.

Tip #1. Use a Little Emotion

When it comes to the human brain, emotions are the driving force of decision-making. In fact, studies have shown that the stronger the emotional impact your content has on your customer, the more likely they are to buy your product.  

In addition to that, emotional campaigns produce greater revenue, profit, and share gain results than their less emotional counterparts.

What does all this mean for you? Put simply, infusing a bit of emotion into your content is a surefire way to spur your audience to take the action you want.

The end goal here is to tap into the emotions of your ideal customer so that they’re motivated to purchase what you’re trying to sell.

And, of all the emotions to target, desire has proven to be one of the most effective in encouraging buyers to choose your business.

For example, marketing an SUV in a way that shows parents how it can help them be more organized and stay on schedule is a great way to incite desire in your audience.

Tip #2. Write for Your Audience

Following our SUV example in our first tip, it’s important to ensure that every piece of content you write is directed to the right audience.

By doing so, you’re more likely to connect to the reader on a personal level by highlighting their needs and how your product can benefit them.

Instead of writing all your content for the same buyer, you’ll want to vary the subjects and context of your copy based on the customers who are most likely to buy the product.

Not only will this help your audience connect with the words on the page, but it also makes them feel as though your business truly understands their pain points. As a result, your customer will feel more desire to buy, which ultimately leads to increased revenue for your company.

Tip #3. Practice the Art of Readability

Above all else, the best way to reach your audience and provoke them into taking action is to write in a way that’s both clear and easily digestible.

One of the most effective methods of doing this is to compose content that clearly outlines the benefits of your product and how those benefits will make your customer’s life better.

On top of that, scannable content helps desktop and mobile readers quickly absorb the gist of your copy. Some of the ways to increase the readability of your copy is by using these methods:

  • Bulleted lists
  • Charts
  • Short paragraphs
  • Subheads
  • Numbered lists

Moreover, keeping white space on the page provides a place for the reader’s eye to rest and prevents the amount of content from overwhelming the customer. All in all, these tips help you create marketing content that’s more accessible to a variety of individuals.

Learn More About the Keys to Successful Content!

Now that you’re fully informed on the keys to successful content, it’s time to choose a team of marketing professionals that knows a thing or two about creating copy that’ll instill desire and convert leads into sales.

Well, all you have to do is reach out to the team of creative content marketing experts at Stream Companies, your fully integrated advertising agency.

With our help, you’ll start reaping the benefits of content that’s designed to delight your audience and connect to their needs. Get started by contacting our team today!

Topics: target audience, Emotional Advertising, Content Readability, Successful Content