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The Daily Stream

Advertising News for the New Media

Shared Qualities of Top Sellers

November 10, 2011 // By: Stream Companies

Top Sellers are more than just sales people; they’re true partners in your business. Highly successful sellers have certain characteristics that allow them to excel in their role and achieve consistent, top level performance. When Stream Companies is on the search for Sales Team members, this is what we expect of our candidates:

Cable Buying: A Game of Reach and Frequency

November 8, 2011 // By: Stream Companies

Welcome to the World of Cable Advertising!

Step It Up When You're LinkingIn

November 3, 2011 // By: Stream Companies

LinkedIn is the world’s largest professional network, with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.

Trick O' The Tradeshow

October 25, 2011 // By: Stream Companies

The main objective of a tradeshow: ultimately gain new clients. This is your opportunity to meet with hundreds of prospective clients and sell your brand. Coming well-prepared will put you ahead of the rest.

All That Glitters Is Not Gold

October 24, 2011 // By: Stream Companies

Flashy navigation? Cool big pictures? Hold on!

The Science of Backyard Buying

October 7, 2011 // By: Stream Companies

It's a given: No one wants to squander precious advertising dollars. And in a large market like Philadelphia, it can be tough for a retailer with one location to market to potential consumers – people that live within a 20-mile radius.

Willie Sutton and Facebook

September 16, 2011 // By: Stream Companies

Facebook marketers were thrown into a tizzy last week by the suggestion that using 3rd party apps can be detrimental to your post’s EdgeRank.  If that sounds indecipherable, you are not alone.  There’s a lot to know when it comes to making your brand voice heard on Facebook.

The Art of a Salesman

September 14, 2011 // By: Stream Companies

Quarterly Media Buying: A Better Value For the Advertiser in 2012

September 13, 2011 // By: Stream Companies

Last week, we discussed the importance of conducting integrated marketing campaigns.  One of the integral components of an integrated marketing campaign is the media plan.

Marketing Collateral Makes a Difference

September 6, 2011 // By: Stream Companies
Examples of print collateral produced by Stream Companies