Over the last few years, auto dealerships have increasingly begun to realize the direct benefit of utilizing paid search campaigns to increase their lead generation funnel. Last year, a survey conducted by Cars.com and Dataium found that 55% of US auto dealerships’ digital ad spend was going to paid search marketing. This is because users utilize search engines to gather information before making a buying decision.
One of the most common questions when starting a Google pay-per-click account is, “How much should I spend?”
Google has just launched a new look to their local search pages for desktop users called "Google Carousel."
Your PPC ad copy is the first impression that your business will make to a potential client.