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The Daily Stream

Advertising News for the New Media

Everything You Need to Know About Switching to Linear Attribution

November 12, 2018 // By: Amanda Seale

Within Google Ads, you can decide which attribution model you would like to use, allowing for you to decide how much credit each click gets for your conversion. These models can help give you a better understanding of how your ads are performing and can help you optimize across the user’s conversion path. However, attribution models are only available on the Search Network and for Shopping Ads, and do not apply to Display Network Ads. When you set up conversions within the Search Network or for Shopping Ads, attributions are only available for website, Google Analytics, phone calls, and import conversion actions.