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The Daily Stream

Advertising News for the New Media

Sales Rates are Similar for Facebook Stores and e-Commerce Sites

March 18, 2011 // By: Stream Companies

Facebook Storefronts now have the same sales conversion rates as e-commerce websites.

Social Sees Growing Importance to Search

February 25, 2011 // By: Stream Companies

 

Bing announces “Liked Results” shortly after Google’s increased social emphasis

Microsoft’s Bing has followed Google’s example by changing their search results to emphasize social results.

Bing, who recently partnered with Facebook, has created “Liked Results” which will show links that friends have shared or liked on Facebook.

Both Bing and Google are placing more emphasis on social for similar reasons. Social aspects of the internet enhance the user experience and users will want this social data available to help their decision making.

Liked Results will show publicly shared or liked data by a friend below search results. This could assist in decision making when searching for a product or service; if a friend has liked one or more of the results it may help narrow down choices.

The change in search will no doubt bring about changes in SEO strategy, a brand’s social presence can now be used to boost SEO.

We will also see marketers targeting by likes in their ad campaigns as the like feature is seen in more online activities. Many marketers have already seen success by targeting their campaigns accordingly.

For more information on social marketing trends and news, please contact us at StreamCompanies.com

The Difference Between Mobile and Tablet Advertising

February 21, 2011 // By: Stream Companies

 A look at how consumer attitudes differ…

Research on tablet advertising has found that users prefer ads that take advantage of features such as video, interactivity, 360-degree views and other eye catching features. Flashy ads may thrive on tablets however it is not necessarily the same story for smartphones.

Google Becomes More Social

February 17, 2011 // By: Stream Companies

Google search integrates elements from Twitter, Flickr, and Quora

Inc 500 Companies Find Success with Social Media Marketing

February 2, 2011 // By: Stream Companies

Social Media Marketers for Inc 500 companies are seeing success—what tools are working best for them?

Facebook Takes in 1.86B Ad Revenue—Is Facebook moving in on Google’s Territory?

January 19, 2011 // By: Stream Companies

Self-service advertising for small-medium sized businesses has brought Google billions—could Facebook’s growth in this category result in a future duopoly?

Our Favorites from JWT's 100 Things to Watch in 2011

January 7, 2011 // By: Stream Companies

JWT recently came out with a list of 100 things to watch for in 2011. Here are a few that stood out to us, let us know what you think!

Stream Video Update

January 7, 2011 // By: Stream Companies

http://vimeo.com/18536598

Online Ad Spending Set to Break Records

January 3, 2011 // By: Stream Companies

Peaks in spending expected each year through 2014

Social Media Becomes Greater Priority for Small Businesses

December 13, 2010 // By: Stream Companies

Facebook is now third most important marketing tactic