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The Daily Stream

Advertising News for the New Media

Sales Rates are Similar for Facebook Stores and e-Commerce Sites

March 18, 2011 // By: Stream Companies

Facebook Storefronts now have the same sales conversion rates as e-commerce websites.

Social Sees Growing Importance to Search

February 25, 2011 // By: Stream Companies

 

Bing announces “Liked Results” shortly after Google’s increased social emphasis

Microsoft’s Bing has followed Google’s example by changing their search results to emphasize social results.

The Difference Between Mobile and Tablet Advertising

February 21, 2011 // By: Stream Companies

 A look at how consumer attitudes differ…

Research on tablet advertising has found that users prefer ads that take advantage of features such as video, interactivity, 360-degree views and other eye catching features. Flashy ads may thrive on tablets however it is not necessarily the same story for smartphones.

Google Becomes More Social

February 17, 2011 // By: Stream Companies

Google search integrates elements from Twitter, Flickr, and Quora

Inc 500 Companies Find Success with Social Media Marketing

February 2, 2011 // By: Stream Companies

Social Media Marketers for Inc 500 companies are seeing success—what tools are working best for them?

Facebook Takes in 1.86B Ad Revenue—Is Facebook moving in on Google’s Territory?

January 19, 2011 // By: Stream Companies

Self-service advertising for small-medium sized businesses has brought Google billions—could Facebook’s growth in this category result in a future duopoly?

Stream Video Update

January 7, 2011 // By: Stream Companies

http://vimeo.com/18536598

Online Ad Spending Set to Break Records

January 3, 2011 // By: Stream Companies

Peaks in spending expected each year through 2014

Social Media Becomes Greater Priority for Small Businesses

December 13, 2010 // By: Stream Companies

Facebook is now third most important marketing tactic

Display Spending Begins to Catch Up with Search

December 13, 2010 // By: Stream Companies

More spent on branding is key for display ads

Although search may make more money than display advertisements, eMarketer has forecast that growth in display ad spending will surpass that for paid search through 2014. Additionally, from 2011 to 2014, online display spending is projected to grow faster than overall online spending while spending on search stays slightly behind.