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The Daily Stream

Advertising News for the New Media

What to Expect from Average Position, The Performance Metric by Google Ads

November 13, 2019 // By: Rachel Steinberg

Akin to growing up with your childhood best friend, Google Ads and the average position were like two peas in a pod since the invention of pay-per-click (PPC) advertising.

As time goes by, though, and you and your friend grow apart, there may come a time to cut the cord. So is the case with Google, who is getting rid of the average position come September 2019.