As anyone who has run afoul of Google in the past will tell you, it is no picnic. When SEO agency iAcquire was accused of buying links for client Dun & Bradstreet, Google de-indexed the site altogether. During the Panda and Penguin algorithm updates, small business owners and SEO professionals reported traffic drops of 40 to 90 percent.
It’s officially twelve days before Christmas, and in typical fashion, I was sitting in bumper-to-bumper traffic on 76 on my way home from a long days work as an SEO Strategist. As I pass the King of Prussia Mall, my mind starts racing about all the Christmas shopping I haven’t done, and all the gifts I would like for Christmas. As the Christmas song “The Twelve Days of Christmas” starts to play on the radio, I start to imagine, if Matt Cutts was Santa, what would I ask him for?