Location-based advertisements have helped many businesses see their share of online success. Whether its increased traffic or better customer communication and engagement, these ads have been proven to boost a company’s overall digital presence. But can customized location-based ads drive store visits, too? Absolutely!
A location-based ad is a customized mobile advertisement that is designed to target those based on where they are physically and where they’ve been. From social feeds to Google Search Engine Results Pages (SERPs), you can find these ads all over the world wide web.
So, how exactly does location-based advertising work and how can it boost your in-store visits?