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The Daily Stream

Advertising News for the New Media

4 Ways That Negative Reviews Can Help Your Business

November 7, 2015 // By: Stream Companies

Sounds counterintuitive, right? Why would negative reviews help your business?

3 Tips to Creating a Compelling 'About Us' Page for Your Business

March 26, 2015 // By: Ashley Clark


3 Essential Elements Your Company Should Consider: Brands, Logos & Identity

July 31, 2013 // By: Brittanie Starr

Brand and identity are commonly used interchangeably to describe a company or business. Likewise, identity and logo are often thought to be the same. In reality, a logo is only one component of identity, and identity refers to the overall look and feel of a brand.

The Influence of Typography

December 20, 2011 // By: Stream Companies

Sal Sciarrino - Graphic Designer

Display Spending Begins to Catch Up with Search

December 13, 2010 // By: Stream Companies

More spent on branding is key for display ads

Although search may make more money than display advertisements, eMarketer has forecast that growth in display ad spending will surpass that for paid search through 2014. Additionally, from 2011 to 2014, online display spending is projected to grow faster than overall online spending while spending on search stays slightly behind.

The New GM

June 2, 2009 // By: j_brennan