We have all been there. Before we decide our next move in life, be it finding a nice place for dinner or where to purchase your next vehicle, we head to the internet. There’s no doubt reviews of businesses help guide our decisions. In fact, a recent BrightLocal study found out that 91 percent of consumers aged 18 to 34 trust online reviews just as much as recommendations from friends and family.
Though it may seem strange to trust the opinions of those we do not know, online reviews hold a lot of weight, whether they are true or fabricated.
Taking attention to these reviews to maintain the integrity of your business is the first step in reputation management. Proven to increase sales, as well as morale for both your team and the customer, gaining a constructive, fool-proof plan will elevate confidence as a company, as well as build trust in your loyal clients and raise up your potential customer base.