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The Daily Stream

Advertising News for the New Media

Writing for the Right Audience: Leveraging Buyer Personas

September 10, 2018 // By: Dan Petrovitch

So…you want to take your blog’s content to the next level, huh? There are few strategies as useful as utilizing a set of well-curated buyer personas—these tools will help you write for the correct audience.

It’s just like when you were back in high school, and your English teacher would always remind you about writing for the right crowd. Except, this time around, it could boost your conversion rates…

Do You Really Know Your Buyers? Why You Need Persona-Powered Content Marketing

August 29, 2018 // By: Jenny Prikockis

When you’re not seeing the results you want from your business, it’s time to re-evaluate, shore up your strategy, and realign your advertising efforts. Content marketing centered around detailed buyer personas is an effective way to define the people you’re trying to reach and (drumroll please…) reach them!

Learn more about what buyer personas are all about and how they canhelp strengthen your content marketing efforts below.