As anyone who has run afoul of Google in the past will tell you, it is no picnic. When SEO agency iAcquire was accused of buying links for client Dun & Bradstreet, Google de-indexed the site altogether. During the Panda and Penguin algorithm updates, small business owners and SEO professionals reported traffic drops of 40 to 90 percent.
When it comes to launching a new website, there are countless moving elements and action items to be aware of that objectives and best practices can easily get lost or miscommunicated. This is especially true when it comes to optimizing a new website for search.
It’s a brand new year, which means a chance to start fresh with your digital marketing campaign. We’ve seen a lot of changes in 2013, and if you’re looking to shift your focus, it’s time to zero in on mobile SEO.
It’s officially twelve days before Christmas, and in typical fashion, I was sitting in bumper-to-bumper traffic on 76 on my way home from a long days work as an SEO Strategist. As I pass the King of Prussia Mall, my mind starts racing about all the Christmas shopping I haven’t done, and all the gifts I would like for Christmas. As the Christmas song “The Twelve Days of Christmas” starts to play on the radio, I start to imagine, if Matt Cutts was Santa, what would I ask him for?
I have always been a champion of small business SEO, and one of the most common questions I hear is, “with my limited budget, how do I rank above the large businesses in my industry?”
Everyone has that laundry list of items that goes by the way side to make room for bigger and more seemingly important tasks. But sometimes, that list is composed of items that will make up the foundation for those more important tasks. Sure, grocery shopping doesn’t seem THAT important, but what are you going to do when you open the fridge at 8 p.m. and only moldy cheese and flat soda stare back at you?