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The Daily Stream

Advertising News for the New Media

The 7 Deadly Sins of Content Marketing

February 16, 2016 // By: Jenny Prikockis

As our Google-governed realm advances so do the marketing practices that help us better connect with our customers. Are you committing content marketing sins that are outdated, costly for your business, and punishable by the big G? Keep reading to find out.

What to Do When Your Lead Goes Cold

January 17, 2016 // By: Daniel Woods

If you have a growing list of leads, then you want to know what to do when your lead goes cold. It’s inevitable that while your lead list grows, so does the list of leads that are no longer actively clicking on your offers.

What Inbound Marketing Tactics you Need to Start Implementing Now

December 21, 2015 // By: Christopher Wirth

According to a 2015 survey of nearly 4,000 marketers and sales professionals, companies are three times as likely to see higher ROI on inbound marketing campaigns than on outbound (HubSpot), making inbound marketing a high priority for virtually every business.

Content Planning for 2016: Where to Start

December 17, 2015 // By: Stream Companies

As the holidays draw near and the new year approaches, there’s one important thing you must focus on between cups of cheer and gift wrapping: your content marketing plan for 2016. Planning is crucial for a successful year of marketing, so it’s never too soon to think about your content. But sometimes it’s difficult to identify just where to begin.

Evergreen Content 101: How to Win Every Time

October 9, 2015 // By: Tina DiSerafino

In the content marketing world, you can kick up your site’s performance by using evergreen content to its full potential.

3 Reasons Why Your School/University Needs a Content Marketing Strategy

June 18, 2015 // By: Stream Companies

It can take a while for a prospective student to choose a School or University, as the process of deciding where to further their passions requires diligent research and lots of thought.

The long decision-making process provides opportunities for Schools and Universities to reach out and connect with prospective students through content marketing to help students make the right decision for their future.

An effective content marketing strategy provides numerous conversion points throughout a prospective student’s decision-making process by providing engaging and beneficial resources. A school or university that uses content marketing takes a wider approach to connecting with prospective students rather than solely focusing on a limited group of individuals who have filled out a Contact Us form.

Below are three reasons Stream believes your school or university should use a content marketing strategy.