Despite what we’ve been hearing all our lives, looks do matter, especially when it comes to your blog.
How can a good-looking blog help your business?
When it comes to generating traffic for your site, a well-formatted blog is your not-so-secret weapon.
Sharp, attractive copy will…
- …rank higher with search engines than its sloppy, unattractive counterpart.
- …entice readers into staying on the page for much longer than they would have otherwise.
- …foster a clearer, better understanding of your product and/or services.
- …send a strong message about what you stand for as an organization.
And that’s just scratching the surface! There are plenty of other benefits to a great-looking website.