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The Daily Stream

Advertising News for the New Media

Stream Companies CRO Program: Increasing Sales and Conversions with a Scientifically Proven Process

September 11, 2019 // By: Jennica Torio

There’s no doubt about it—the digital marketing industry has changed. Back in the days of America Online and the beginnings of social media, all you really needed was a good-looking website to succeed digitally. Today, things are a little different.

Sure, you still need a good site to attract visitors, but with every other business touting a responsive and beautifully designed website, you need a little something extra to gain that competitive edge. You need conversion rate optimization.

Cro Testing: Let your customers improve your site

August 27, 2018 // By: Aoife Laughlin

What’s the main purpose of your business’ website?

To get visitors to convert into paying customers, generating revenue for you, right?

One of the most important steps in leading these potential customers into your sales funnel is collecting their clicks on your website. The more visitors click, the more likely they are to convert. That’s why a major goal for digital marketing is to improve every minute aspect of your website in order to encourage more clicking, and therefore, turn more conversions into paying customers.

Why You Need Conversion Rate Optimization now

August 3, 2017 // By: Jennica Torio

Back in the day, a website put a business at the forefront of digital advertising. Now, having a responsive and optimized website won’t be enough to boost your online presence, especially since everyone from start-ups to big corporations has one too.

To set yourself apart from the competition, you need more than just a website. You need something that will attract visitors, something that will turn them into customers.

You need conversion rate optimization.