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The Daily Stream

Advertising News for the New Media

Know Your Buyers: What Consumers Look for Before a Purchase

October 17, 2018 // By: Victor Filoromo

You think you have a great product. It’s the cream of the crop. But, there’s always someone on the other end who may challenge that notion: the customer.

It’s always imperative to keep in mind what consumers are looking for before they make the jump and buy something, whether they’re doing it online or in-person. But how do you break through and ensure your business thrives? It helps to know what consumers are looking for before they buy.

Writing for the Right Audience: Leveraging Buyer Personas

September 10, 2018 // By: Dan Petrovitch

So…you want to take your blog’s content to the next level, huh? There are few strategies as useful as utilizing a set of well-curated buyer personas—these tools will help you write for the correct audience.

It’s just like when you were back in high school, and your English teacher would always remind you about writing for the right crowd. Except, this time around, it could boost your conversion rates…