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The Daily Stream

Advertising News for the New Media

3 Essential Elements Your Company Should Consider: Brands, Logos & Identity

July 31, 2013 // By: Brittanie Starr

Brand and identity are commonly used interchangeably to describe a company or business. Likewise, identity and logo are often thought to be the same. In reality, a logo is only one component of identity, and identity refers to the overall look and feel of a brand.

The Victor in the Mobile Design War

July 3, 2013 // By: Holly Butterfield

In the world of smartphones, there is one epic war being waged...adaptive design versus responsive design! Who will win? Let's explore...

5 Resources To Spark Inspiration For Your Next Email Design

March 29, 2013 // By: Laura Manley

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things.
-Steve Jobs

Rep Your Brand at Tradeshows and Grab Their Attention!

November 5, 2012 // By: Stream Companies

In the past, we’ve discussed different aspects of an upcoming tradeshow...
Great salesmanship. Marketing collateral to back up your networking.
These are all important when it comes to tradeshow success.

And the Davey Goes to...

October 25, 2012 // By: Stream Companies

Stream Companies Production AND Art departments!

How Far Is Too Far?

October 12, 2012 // By: Stream Companies

In advertising, we’re asked to “think out of the box.” Stream Companies is actually pretty hardcore about creativity. I mean, have ya checked out our recent webisode? Dudes put me in a box to really make me think creatively. However, there’s a slight difference between creativity…and…balls to the wall crazy, as in shocktastic, disgusting and gross.

Let's Get Gridiculous!

August 20, 2012 // By: Douglas_Sitvarin

A grid system can be a designer’s best friend! That’s because the grid system works in the background of page layout, making sure that all content is well positioned. The grid system applies to all forms of design- posters, banners, etc., and you’ll most easily notice grids in action when you see any newspaper since the text is already set up on grids/columns. One grid is versatile and allows for many layouts, as sections are resized.

Taste. Touch. See. Smell. Hear. ...Advertise.

July 3, 2012 // By: Stream Companies

Ok, let’s fess up. Advertising is pretty rad. Stop it, stop it. Just admit it – advertising CAN be really cool. I know we’re all a little jaded, and maybe a touch cynical, but the advancements in marketing are amazing when you really sit back and think about it.
Take, for example, the way advertisers have been playing with all five senses. Oh, yeah - You read right. All five –Not just sight and sound, but taste, touch and smell, too. Did I just blow your mind? Ok, maybe I didn’t. But! These are still superb executions that feature sight, sound, taste, touch and smell.

A Picture's Worth 1000 Words...If It's Downloaded

June 20, 2012 // By: Stream Companies

We’ve all seen it before – many times when we receive an e-mail blast or newsletter, our e-mail provider prompts us to download images within the e-mail. Often times, e-mails are a mix of images and text. We’re still able to read most of the content of the e-mail without even downloading those images. Many e-mails, however, are all images and the text is a part of the images.

The Revolution Already Happened: Mobile HTML E-Mail Design

May 17, 2012 // By: m_may

The number of mobile smartphone users is growing rapidly; in fact, 46% of US mobile consumers own smartphones. With such a rise in the use of smartphones comes an increase in the number of e-mail users accessing their email via their mobile devices. What was once mainly a business practice by few is now common practice by many. This has now been happening for years, but e-mail marketing campaigns have been slow to understand and embrace designing for mobile.