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The Daily Stream

Advertising News for the New Media

Digital marketing beyond social media

September 19, 2018 // By: Elianny Vera

Most people believe that digital marketing is all about social media, but in reality, it is so much more. It is true that social media plays an important role, but it’s only a portion of digital marketing. At a higher level, digital marketing is advertising through different digital channels such as Display, PPC, Email Marketing, Online PR (influencers), etc.

Traditional PR vs Digital PR: Can They Coexist?

August 20, 2018 // By: Steve Halko

What is PR? The ideals of a public relations specialist are one of reputation management—events or happenings within a company—and reaching out to the public on behalf of the company. These necessary individuals have been around as long as business has been, well…in business. With the digital age in its adolescent-yet-creeping-on adult years, there are many new developments in the world of public relations, but are there similarities, as well? We cover it all in this look at traditional PR vs. digital PR.

Digital Marketing for Higher Education

June 25, 2018 // By: Ashlee Bartko

Your Competitors are using this key tool to get more students, but are you? How much are you spending on print marketing for your college or university? Hundreds of thousands of dollars or more? If you’re still buying names of students who have indicated an interest in a particular major, or those who have received a certain score on their standardized exams, you may be missing a huge opportunity in digital marketing; one that your competitors are likely using to increase leads with a lesser budget, to grow enrollment and profitability.

Facebook Advertising for Automotive Service

September 28, 2017 // By: Kasey Cooper

You know the saying, "quality over quantity"? It's better to have a few good friends than a lot of fake ones. The same goes for likes. It's one thing to have a lot of likes on your Facebook page but it's another to have the RIGHT likes.

With Facebook advertising, it's easy to find the right audience and reach those who matter most to your business. In fact, using Facebook to market your automotive service department can be quite effective if you take the proper steps.

But before we get into that, let's take a step back and answer a couple questions. 

How Integrated Marketing Can Evolve Your Brand

September 14, 2017 // By: Christina Davidson

As a business owner or marketing manager, you may have heard the term integrated marketing thrown around in huddles, brain storms or meetings with the team. As marketing evolves in the digital world, professionals, like yourself, are finding that an integrated marketing approach may be the solution to evolve your brand.  

Reputation Management: How Reviews Can Make or Break Your Business

September 7, 2017 // By: Kelsey McKee

On the surface, reputation management seems simple: ask for reviews, get reviews, respond to reviews. In reality, reputation management is an art form.  Staying on top of all of the review sights is a full-time job and responding to difficult reviews and accusations from upset customers is not such an easy task. While responding to a negative review, it is a fine line to walk between defending your business and decisions and making a customer even angrier.

What is Facebook Advertising?  

August 31, 2017 // By: Michelle Stabler

Facebook ads are paid messages/content from businesses that reach the people who matter most to them. Most people want to achieve specific results with their advertising, like getting more page likes, sending more people to their website or increasing visits to their local business. Facebook provides an easy way to create your ad, set your own budget and choose your own targeting, so your ad is seen by the right demographic for your business.

Why You Need Conversion Rate Optimization now

August 3, 2017 // By: Jennica Torio

Back in the day, a website put a business at the forefront of digital advertising. Now, having a responsive and optimized website won’t be enough to boost your online presence, especially since everyone from start-ups to big corporations has one too.

To set yourself apart from the competition, you need more than just a website. You need something that will attract visitors, something that will turn them into customers.

You need conversion rate optimization.

Integrated Marketing Approach; Why Your Business Needs One

July 27, 2017 // By: Amanda Nickels

It’s never been more critical to maximize your investment in a marketing agency for your business. More specifically, a marketing agency that adopts a fully-integrated approach.

Integrated advertising is a combination of many media resources (tv, radio, print, search, social, mobile, etc.). Leveraging these tools to create a more memorable and complete experience for your consumer requires an approach that applies all of these factors, not just one channel.

3 Ways to Drive Business with Email Marketing

July 20, 2017 // By: Stream Companies

The greatest concern we hear about email marketing campaigns is that they’re just a waste of time and money. But the fact is that mobile email use is on the rise. According to the Email Statistics Report, 2014-2018 from The Redacti Group, Inc., worldwide mobile email users are expected to rise to over 2.2 billion by the end of 2018. That’s up from 1.1 billion in 2014.  

While many users are no longer sitting behind a computer when they’re checking email, they are thumbing through emails while waiting in line for a latte or waiting for a meeting to start. So the question is: how can you take advantage of these new user habits and drive business with email marketing?