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The Daily Stream

Advertising News for the New Media

Stream Companies: A Premium Digital Agency that Delivers Retail Traffic

July 30, 2019 // By: Jenna Enright

So, you’re following all the popular advice for your digital marketing: You’ve designed a great website, you’re using carefully chosen keywords, you’re checking the analytics. Still, you’re not quite seeing the results.

It might be time to bring in a premium digital agency that delivers retail traffic—an agency like Stream Companies.

SEO, PPC, and Social: The Digital Trifecta

July 16, 2019 // By: Mackenzie Wiltrout

Well, there’s no denying it: We’re in the thick of the Digital Age, and we’re not leaving it any time soon. The allure and utter convenience of the internet has managed to hook all of us, from impressionable and mischievous toddlers to your wise and wistful grandparents.

As a business owner, this is good news. Digital marketing is a veritable treasure trove of conversion opportunity…  Just as long as you know how to use it. By implementing the Digital trifecta of SEO, PPC, and Social Media into your strategy, you can grow your audience—and subsequently, your business—by leaps and bounds.

2019 Digital Marketing Trends Designed to Drive Leads for Your Business

March 22, 2019 // By: Rachel Steinberg

2019 is a big year for digital marketing. Yes, there are constant changes, with businesses needing to reevaluate their lead generation methods. However, it’s this year that’s showing trends shift in a dramatic way.

From voice searches to being “position zero” on Google, here are the 2019 digital marketing trends that are designed to drive leads for your business.

How The Recent Facebook Data Breech Will Affect Your Business

June 12, 2018 // By: Shabria Davis

Unless you have spent the last few months off the grid, traveling the world and taking amazing Instagram photos, like everyone’s favorite social media friend “Myspace Tom”, you have heard about the Facebook data breech. After testifying before the US Congress, Mark Zuckerberg and his team over at Facebook decided to make some drastic changes to the platform, to ensure that users’ privacy would not be compromised again. While these changes are great security measures, they will affect your business’ Facebook advertising strategy.

Top Marketing Automation Mistakes to Avoid

March 23, 2017 // By: Lauren Byrnes

The rewards of inviting an ultra-targeted audience, onto a list or group, and delivering relevant content to this group, far outweigh any other marketing method currently available. Especially when you ask this group to buy something from you.

In fact, once you understand and successfully deploy one marketing automation campaign, you can simply, with a few minor tweaks, replicate it into several micro campaigns for each product or service you wish to offer.  When you become proficient at deploying these campaigns, you’ll feel like you’re “printing money” every time a new lead comes in.However, one minor mistake could cause a significant difference in the results of an automation campaign. Let’s examine some the minor mistakes to help maximize your marketing efforts, when fixed.

Google’s Possum Algorithm

November 3, 2016 // By: Keisha James

It’s a zoo out there. For marketers and advertisers alike, it’s hard to control your organic search rankings with all the Google updates; Pandas, Penguins, Pigeons and Hummingbirds to keep track of. We know it’s important, but why?

How to Prepare for SEO in 2017

September 13, 2016 // By: Tina DiSerafino

How to Prepare for SEO in 2017: How Voice Assistants Will Have an Impact

There is a new technological phenomenon that is throwing a wrench into our SEO strategies and it’s called a Voice Assistant.

Digital Marketing Doesn’t Just Mean Make a Website

June 3, 2016 // By: Keisha James

What is digital marketing? Well for one thing, it doesn’t mean just building a website. There are a number of digital communication channels used to market products and services on the web, on mobile devices and other digital platforms to reach consumers. You could just build a website, but how will you reach people?

Why Stories Are Critical for your Digital Marketing Success

June 1, 2016 // By: Ashley Clark

The advertising game has changed locations quite a bit over the years, but one thing remains the same through it all: effective advertising/marketing/sales starts with a really good story.

4 Tips to Make a Successful Marketing Video

January 23, 2016 // By: Erik Krass

A marketing video is the best way to reach your audience and share your business. Visual content is much more appealing then print or text and can be easily shared by your target audience.