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The Daily Stream

Advertising News for the New Media

Digital marketing beyond social media

September 19, 2018 // By: Elianny Vera

Most people believe that digital marketing is all about social media, but in reality, it is so much more. It is true that social media plays an important role, but it’s only a portion of digital marketing. At a higher level, digital marketing is advertising through different digital channels such as Display, PPC, Email Marketing, Online PR (influencers), etc.

Display Spending Begins to Catch Up with Search

December 13, 2010 // By: Stream Companies

More spent on branding is key for display ads

Although search may make more money than display advertisements, eMarketer has forecast that growth in display ad spending will surpass that for paid search through 2014. Additionally, from 2011 to 2014, online display spending is projected to grow faster than overall online spending while spending on search stays slightly behind.