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The Daily Stream

Advertising News for the New Media

Local SEO Strategies: The Art of Online Street Cred

April 24, 2013 // By: Stream Companies

Bartenders call them regulars. College students call them townies.

Work With Factory Messages, Not Against Them!

March 18, 2013 // By: Stream Companies

Let’s face it. Tier I, Tier II and Tier III are vastly different in their unique messages.

A New Kind of Advertising? It's in the Bag.

March 8, 2013 // By: Stream Companies

5 Tips to Make Your PPC Account Management, "As Easy As Pie!"

February 21, 2013 // By: Stream Companies

PPC is simple, right?

"Enhanced Campaigns" Big Changes Coming to Google AdWords

February 21, 2013 // By: Stream Companies

Google announced they will be "upgrading" AdWords with what they called "enhanced campaigns".

Facebook Finally Jumps on the Bandwagon with Mobile Ads

February 9, 2012 // By: Julia Giacoboni

Facebook is almost ready to tackle what pretty much everyone else has already done – advertise on mobile devices.

Corrected: 100,000 Years Spent on Facebook in March

May 13, 2011 // By: Stream Companies

Americans spent 53 billion minutes on Facebook in March, reports Matt Carmichael of Advertising Age magazine.  That works out to a slightly less alarming 12 minutes per user per day.

Display Spending Begins to Catch Up with Search

December 13, 2010 // By: Stream Companies

More spent on branding is key for display ads

Although search may make more money than display advertisements, eMarketer has forecast that growth in display ad spending will surpass that for paid search through 2014. Additionally, from 2011 to 2014, online display spending is projected to grow faster than overall online spending while spending on search stays slightly behind.

Online Ad Spends Grow

September 30, 2009 // By: j_brennan

Web ad growth to reach double digits in 2010

Online ad spending forecasts put digital spending at 17% of total US ad spending in 2010, up from 15.4% this year and 13.9% in 2008.