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The Daily Stream

Advertising News for the New Media

Emotional Advertising: How Brands Use Feelings to Get People to Buy

October 3, 2018 // By: Dan Petrovitch

Newsflash: Emotional advertising is in, and it has been for a long time. For the past few decades, science has consistently reaffirmed that people tap into their emotions (not their logic) when it’s time to make a decision between brands. Along with storytelling, emotional ads are some of the best tools you’ve got…