<iframe src="//www.googletagmanager.com/ns.html?id=GTM-PD29XS" height="0" width="0" style="display:none;visibility:hidden">

The Daily Stream

Advertising News for the New Media

How to Make Your Blog Posts Both Informative & Compelling

September 17, 2018 // By: Rachel Steinberg

A blog can be one of your business’ most valuable marketing tools. It brings awareness to your brand, educates consumers on a particular subject, and generates leads.

Engaging Customers with Story-Telling Techniques

September 4, 2018 // By: Emily Vanneman

The things you purchase and the items inside your home are more than just for productivity—they’re part of your identity, too. Well, that same sentiment applies to your ideal customer.

When it comes down to it, you want to be sure that the message you’re imparting across all advertising platforms tells a story about how that service or item will help the person refine their already dazzling personality and align with their way of life.

By employing these simple techniques, you’ll transform those interested, potential customers into solid leads that’ll help your business thrive. Let’s take a look at some of the best story-telling practices you can use in your content!

Why Social Management is Important for Your Business

August 31, 2018 // By: Monica Grater

When it comes to social media, most businesses prioritize using it to serve ads to current and potential customers. While this is a large and important part of managing your business’ social media presence and furthering your business, it is just as crucial to keep up with managing your social media accounts day to day. Read on to further explore the reasons why you should be managing your social media presence day to day, and for resources to help you do so. For the purpose of this article, we will be focusing mainly on Facebook.

Do You Really Know Your Buyers? Why You Need Persona-Powered Content Marketing

August 29, 2018 // By: Jenny Prikockis

When you’re not seeing the results you want from your business, it’s time to re-evaluate, shore up your strategy, and realign your advertising efforts. Content marketing centered around detailed buyer personas is an effective way to define the people you’re trying to reach and (drumroll please…) reach them!

Learn more about what buyer personas are all about and how they canhelp strengthen your content marketing efforts below.

Cro Testing: Let your customers improve your site

August 27, 2018 // By: Aoife Laughlin

What’s the main purpose of your business’ website?

To get visitors to convert into paying customers, generating revenue for you, right?

One of the most important steps in leading these potential customers into your sales funnel is collecting their clicks on your website. The more visitors click, the more likely they are to convert. That’s why a major goal for digital marketing is to improve every minute aspect of your website in order to encourage more clicking, and therefore, turn more conversions into paying customers.

Are you boring your audience?

August 16, 2018 // By: Matt Jobs

Tips for Keeping Your Blog Fresh & Engaging

While you may think that getting newer readers to followyour blog and attracting customers may be impossible, it’s not. However, if you’ve noticed less engagement, followers, or a general lack of interest in your posts, you may be boring your audience. Today’s readers can easily be swayed by how you write and what you write, and they won’t hesitate for a second to hit that dreaded < button.

How to Engage with Potential Car Buyers

August 10, 2018 // By: Victor Filoromo

In this day and age, buying a car has become a bit more than someone stepping into a showroom, taking a look at the inventory, and driving away happy.

It’s important to know how to engage with potential car buyers in this increasingly digital age. Continue reading for some tips about how to break through and educate potential customers.