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The Daily Stream

Advertising News for the New Media

Facebook Marketing: How to Win the Right Audience

April 11, 2019 // By: Chuck Hasenauer

The stage is set… the lights are on… the curtains are drawn… and you, the showman, step onto the dais! Social media, and Facebook especially, is your platform. What will you say and do to draw an audience? More importantly yet, how will you win them over and keep them engaged?

Questions like these have beguiled marketers since the beginning of time—or, at least, since the beginning of marketing. Facebook may be a modern platform with its own capabilities, but there are some timeless tricks to the trade, too.

Let’s stroll backstage together and solve these mysteries once more!

How The Recent Facebook Data Breech Will Affect Your Business

June 12, 2018 // By: Shabria Davis

Unless you have spent the last few months off the grid, traveling the world and taking amazing Instagram photos, like everyone’s favorite social media friend “Myspace Tom”, you have heard about the Facebook data breech. After testifying before the US Congress, Mark Zuckerberg and his team over at Facebook decided to make some drastic changes to the platform, to ensure that users’ privacy would not be compromised again. While these changes are great security measures, they will affect your business’ Facebook advertising strategy.

Social News: Facebook Slows Down Organic Reach for Brand Pages

February 2, 2015 // By: Michelle McGowan

Facebook Puts an End to Like-Gating. What this Update Means for Your Business.

September 2, 2014 // By: Michelle McGowan

Understanding and Capitalizing On Facebook's Recent Video Ranking Update

July 16, 2014 // By: Julia Giacoboni