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The Daily Stream

Advertising News for the New Media

The Latest Updates on Google

December 11, 2019 // By: Madison Lippincott

In a world where many people own either a smartphone or a computer (and often both), information has never been more accessible. One of the most common ways that people learn today is through search engines like Google.

Google was one of the first of its kind and is arguably the most popular search engine in the world today. This is because Google works on a fine-tuned algorithm that delivers the best possible results to consumers while also helping businesses connect with their clients.

In this guide, you’ll learn all about how Google works, how often its algorithm is updated, and what the most recent updates have been. Let’s get started by taking a look at what Google really does!

2019 Digital Marketing Trends Designed to Drive Leads for Your Business

March 22, 2019 // By: Rachel Steinberg

2019 is a big year for digital marketing. Yes, there are constant changes, with businesses needing to reevaluate their lead generation methods. However, it’s this year that’s showing trends shift in a dramatic way.

From voice searches to being “position zero” on Google, here are the 2019 digital marketing trends that are designed to drive leads for your business.

Why Your Site Needs to Be Optimized for Voice Search

September 21, 2018 // By: Kaitlin Southron

Siri, where’s the nearest coffee shop?

Alexa, why is my car making strange noises?

Okay Google, how do I get my website to rank number one?

Voice search is quickly taking off as voice assistants like Alexa and Echo become more and more popular. In fact, experts predict 50 percent of all searches will be voice searches. It’s now more important than ever to optimize your business’ website for voice-based search queries, in addition to traditional desktop optimization techniques.