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The Daily Stream

Advertising News for the New Media

2019 Digital Marketing Trends Designed to Drive Leads for Your Business

March 22, 2019 // By: Rachel Steinberg

2019 is a big year for digital marketing. Yes, there are constant changes, with businesses needing to reevaluate their lead generation methods. However, it’s this year that’s showing trends shift in a dramatic way.

From voice searches to being “position zero” on Google, here are the 2019 digital marketing trends that are designed to drive leads for your business.

Why Your Site Needs to Be Optimized for Voice Search

September 21, 2018 // By: Kaitlin Southron

Siri, where’s the nearest coffee shop?

Alexa, why is my car making strange noises?

Okay Google, how do I get my website to rank number one?

Voice search is quickly taking off as voice assistants like Alexa and Echo become more and more popular. In fact, experts predict 50 percent of all searches will be voice searches. It’s now more important than ever to optimize your business’ website for voice-based search queries, in addition to traditional desktop optimization techniques.