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The Daily Stream

Advertising News for the New Media

What Past Google Algorithm Updates Can Tell Us About the Future

September 6, 2018 // By: Sarah Kelshaw

 Search engine optimization is dynamic, which means that best practices can change in the blink of an eye. Since this field of digital marketing is relatively new, Google is still figuring out how to deliver the best search results for any given query. On average, Google performs small updates to the algorithm around 500-600 times a year. The best thing that SEO strategists can do is learn from past impactful Google Algorithm updates and predict the next thing coming.

Google’s Possum Algorithm

November 3, 2016 // By: Keisha James

It’s a zoo out there. For marketers and advertisers alike, it’s hard to control your organic search rankings with all the Google updates; Pandas, Penguins, Pigeons and Hummingbirds to keep track of. We know it’s important, but why?

Your Guide to Google's Mobile-Friendly Algorithm Update: How To Avoid a Traffic Tumble

April 23, 2015 // By: Stream Companies

What Google’s Mobile Algorithm Update On April 21 Means to Your Digital Presence

April 16, 2015 // By: Stream Companies

Recently, Google announced that on April 21, 2015 they will be rolling out a major algorithm update that will focus solely on mobile search, providing two major benefits to users in search engine results pages (SERP):