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The Daily Stream

Advertising News for the New Media

What You Missed Last Quarter on Google

April 11, 2019 // By: Jennica Torio

From algorithm updates to new AI and mobile website optimization features, Google spent the past few months unveiling new technologies and processes that are sure to set new standards for 2019.

As a business owner that’s looking to score some wins through digital marketing platforms, it’s best to stay on top of the latest Google headlines so that you can stay ahead of the curve.

So, if you’re curious about what you can expect for 2019 from this tech giant, here are some of the biggest headlines you may have missed last quarter on Google.

What’s Up with Google’s New Green Ad Labels?

June 21, 2016 // By: Jason Schell

All paid search specialists should subscribe to the A.B.T. Rule, meaning we should Always Be Testing.  We should always be testing new keywords, keyword bids, ad copy, average position, ad extensions and everything else in our accounts!  If we subscribe to this rule doesn’t it make sense that our paid search providers should be doing the same?  Well if you are seeing these new green ad labels in your SERP results you are seeing a Google paid search test in action.

A Brief History of Updates (and How They Affect SEO)

December 5, 2015 // By: Stream Companies

We just passed the 15th anniversary of the launch of the original Google Toolbar. (December 11, 2000, to be exact!) Considered by search engine marketers to be the first-ever Google update, it’s something most users would now take for granted.

Google in 2014: What to Know and What to Forget

December 4, 2013 // By: Stream Companies

Google’s similar to that older sibling that’s always outperforming you in sports and getting straight A’s in school – you seemingly can’t win and you most certainly never know what their next step is.  You get a 95 on that physics test you’ve been studying so hard for and Google’s already taped theirs to the fridge with a big red 100%.

Google puts emphasis on Local Initiatives

December 3, 2010 // By: Stream Companies

Google recently made changes in their search engine results with the launch of Places search. With this launch, Google combined the map-based Google Local listings with its organic search results.